Conversations with marketing masters
Author: Mazur, Laura ; Miles, LouellaPublisher: Wiley, 2007.Language: EnglishDescription: 236 p. ; 24 cm.ISBN: 0470025913Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Main Collection |
HF5415 .M39 2007
(Browse shelf) 900175845 |
Available | 900175845 | |||
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Europe Campus Main Collection |
HF5415 .M39 2007
(Browse shelf) 001221104 |
Available | 001221104 | |||
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Middle East Campus Main Collection |
HF5415 .M39 2007
(Browse shelf) 500009114 |
Available | 500009114 |
Includes bibliographical references and index
Digitized
Conversations with Marketing Masters Contents Acknowledgements About the Authors Introduction I Philip Kotler 2 David Aaker 3 Jean-Claude Larreche 4 Regis McKenna 5 Don Peppers and Martha Rogers 6 John Quelch 7 Al Ries 8 Don Schultz Global marketing authority Pioneer of positioning Integrated marketing communications innovator 9 Patricia Seybold 10 Jack Trout 11 Lester Wunderman Customer experience expert Positioning pioneer Direct marketing missionary The founding father Brand equity trailblazer Marketing strategy master The technology visionary The one-to-one gurus ix xi 5 25 45 63 87 117 135 157 177 197 215 23I Index
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