Normal view MARC view

Conversations with marketing masters

Author: Mazur, Laura ; Miles, LouellaPublisher: Wiley, 2007.Language: EnglishDescription: 236 p. ; 24 cm.ISBN: 0470025913Type of document: BookBibliography/Index: Includes bibliographical references and index
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415 .M39 2007
(Browse shelf)
900175845
Available 900175845
Book Europe Campus
Main Collection
Print HF5415 .M39 2007
(Browse shelf)
001221104
Available 001221104
Book Middle East Campus
Main Collection
Print HF5415 .M39 2007
(Browse shelf)
500009114
Available 500009114
Total holds: 0

Includes bibliographical references and index

Digitized

Conversations with Marketing Masters Contents Acknowledgements About the Authors Introduction I Philip Kotler 2 David Aaker 3 Jean-Claude Larreche 4 Regis McKenna 5 Don Peppers and Martha Rogers 6 John Quelch 7 Al Ries 8 Don Schultz Global marketing authority Pioneer of positioning Integrated marketing communications innovator 9 Patricia Seybold 10 Jack Trout 11 Lester Wunderman Customer experience expert Positioning pioneer Direct marketing missionary The founding father Brand equity trailblazer Marketing strategy master The technology visionary The one-to-one gurus ix xi 5 25 45 63 87 117 135 157 177 197 215 23I Index

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?