Boeing versus Airbus: the inside story of the greatest international competition in business
Author: Newhouse, John Publisher: Knopf, 2007.Language: EnglishDescription: 254 p. ; 25 cm.ISBN: 9781400043361Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Asia Campus Main Collection |
HC2000 .A5 N49 2007
(Browse shelf) 900180641 |
Available | 900180641 | |||
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Europe Campus Main Collection |
HC2000 .A5 N49 2007
(Browse shelf) 001192479 |
Available | 001192479 |
Includes bibliographical references and index
Digitized
Boeing versus Airbus The Inside Story of the Greatest International Competition in Business Contents Prologue ix CHAPTER ONE: BEING NUMBER ONE 3 CHAPTER TWO: TRADING PLACES 26 CHAPTER THREE: FOLLY AND HYPOCRISY 46 CHAPTER FOUR: MARKET SHARE-THE AIRLINES' ENEMY 67 CHAPTER FIVE: PLAYING THE GAME 91 CHAPTER SIX: MELTDOWN AND MERGER 116 CHAPTER SEVEN: THE VERY LARGE AIRPLANE 144 CHAPTER EIGHT: A CHALLENGE FROM ASIA 167 CHAPTER NINE: MUDDLING THROUGH, MORE OR LESS 197 Notes 229 Acknowledgments 241 Index 243
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