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Boeing versus Airbus: the inside story of the greatest international competition in business

Author: Newhouse, John Publisher: Knopf, 2007.Language: EnglishDescription: 254 p. ; 25 cm.ISBN: 9781400043361Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HC2000 .A5 N49 2007
(Browse shelf)
900180641
Available 900180641
Book Europe Campus
Main Collection
Print HC2000 .A5 N49 2007
(Browse shelf)
001192479
Available 001192479
Total holds: 0

Includes bibliographical references and index

Digitized

Boeing versus Airbus The Inside Story of the Greatest International Competition in Business Contents Prologue ix CHAPTER ONE: BEING NUMBER ONE 3 CHAPTER TWO: TRADING PLACES 26 CHAPTER THREE: FOLLY AND HYPOCRISY 46 CHAPTER FOUR: MARKET SHARE-THE AIRLINES' ENEMY 67 CHAPTER FIVE: PLAYING THE GAME 91 CHAPTER SIX: MELTDOWN AND MERGER 116 CHAPTER SEVEN: THE VERY LARGE AIRPLANE 144 CHAPTER EIGHT: A CHALLENGE FROM ASIA 167 CHAPTER NINE: MUDDLING THROUGH, MORE OR LESS 197 Notes 229 Acknowledgments 241 Index 243

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