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Green logic: ecopreneurship, theory and ethics

Author: Isaak, Robert Publisher: Greenleaf Publishing, 1998.Language: EnglishDescription: 144 p. ; 24 cm.ISBN: 1874719128Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print GE42 .I73 1998
(Browse shelf)
Available 001211204
Total holds: 0

Includes bibliographical references and index


Green Logic Ecopreneurship, Theory and Ethics Contents Preface Introduction Globalization and Ecopreneurship A. Global Trends B. Obstacles to Coping with Global Trends C. Proposed Solutions for Europe D. From Clash of Cultures towards Universal Sustainability Chapter 1 Entrepreneurship, Creativity and Ecodesign A. The Logic of the Entrepreneur 1. The Entrepreneur as Creative Free-Rider 2. The Logic of Collective Action 3. Entrepreneurship across Cultures B. The Logic of Perception 1. De Bono's Theorem 2. Flowscapes: How they Work C. The Logic of Creative Green Design 1. Steps to Creative Design 2. System-Transforming Illustrations a. The Body Shop b. Ben and Jerry's c. Spinnrad d. The Honey Bee Network 7 9 12 16 20 23 26 27 28 29 31 34 34 35 38 40 43 43 47 50 51 Chapter 2 Eco-Theories and Government Regulation A. Walden and the Land Ethic B. Deep Ecology and Speciesism The Logic of Animal Liberation C. Ecological Humanism Modern, all too Modern D. Free-Market Environmentalism E. Social Market Environmentalism Green Dots and the Dual System F. Sometimes Small is Beautiful G. Win-Win: Factors Four to Ten H. Eco-Development Phases Chapter 3 The Limits of EMAS (co-authored with Alexander Keck) A. Introduction B. Methodology C. `Ecopreneurship' D. The Progress and Deficiencies of EMAS E. EMAS is a process legitimizing the system; ecopreneurship is a transformation of the system. F. Results and Recommendations Chapter 4 Ethics Tractatus Logico-Ecologicus Chapter 5 What is to be done? Bibliography Index 54 54 57 61 63 65 67 69 71 76 79 81 84 85 86 87 90 103 107 110 114 131 137

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