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Mavericks at work: why the most original minds in business win

Author: Taylor, William C. Publisher: HarperLargePrint, 2006.Language: EnglishDescription: 460 p. ; 23 cm.ISBN: 0061232971Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6951 .T39 2006
(Browse shelf)
900175173
Available 900175173
Total holds: 0

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Mavericks at work Contents INTRODUCTION The Maverick Promise PART ONE xiii RETHINKING COMPETITION Chapter 1 Not Just a Company, a Cause: 3 Strategy as Advocacy What ideas is your company fighting for? Can you play competitive hardball by throwing Changing your rivals a strategic curveball? the channel: The one-of-a-kind network that transformed television. Chapter 2 Competition and Its Consequences: Disrupters, Diplomats, and a 45 New way to Talk About Business Can you be provocative without provoking a backlash? Why strategic innovators develop their Own vocabulary of competition. Winning on purpose: The values-driven ad agency that carves its beliefs into the floor. Chapter 3 Maverick Messages (I): Sizing Up Your Strategy 77 Why* "me-too" won't do: Make-or-break questions about how you and your organization compete. PART TWO REINVENTING INNOVATION Chapter 4 Ideas Unlimited: Why Nobody Is as Smart as Everybody 93 How to persuade brilliant people to work with you, even if they don't work for you. Why grassroots collaboration requires head-to-head competition. Eureka! How one open-minded leader inspired the ultimate Internet gold rush. Chapter 5 Innovation, Inc.: Open Source 133 Gets Down to Business Have you mastered the art of the open-source day." Bottom-up brainpower: How a 170-year-old corporate giant created a new model of creativity. Chapter 6 Maverick Messages (11): Open-Minding Your Business Shared minds: The design principles of opensource leadership. PART THREE RECONNECTING WITH CUSTOMERS Chapter 7 From Selling Value to Sharing Values: 193 Overcoming the Age of Overload If your products are so good, why are your customers so unhappy? How to build a cult brand in a dead business. "Our customer is our categorym-the retailer that sells a sense of identity. Chapter 8 Small Gestures, Big Signals: Outstanding Strategies to Stand Out from the Crowd Do you sell where your customers are-and Your competitors aren't? *Warmand scuzzy: HOW Howard Stern became the world's most unlikely teddy-bear salesman. .Why the company with the smartest customers wins. , Chapter 9 Maverick Messages (111):Building Your Bond with Customers 271 Brand matters: The new building blocks of cutting-edge marketing. PART FOUR REDESIGNING WORK Chapter 10 The CompanyYou Keep: 287 Business as if People Mattered Can you attract more than your fair share of the best talent in your field. How to find great people who aren't looking for you. Building the character of competition: Why the world's fiiendliest airline unleashes the "warrior spirit" in its workforce. Chapter 11People and Performance: Stars, Systems, and Workplaces That Work 331 players. From bureaucracy to adhocracy: T h e many merits of a messy workplace. Chapter 12 Maverick Messages (IV) : Practicing Your People Skills 379 Hiring test: Is your design for the workplace as distinctive as your designs o n the marketplace? APPENDIX Maverick Material ENDNOTES

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