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Marketing effectiveness: insights from accounting and finance

Author: Shapiro, Stanley J. ; Kirpalani, V. H.Publisher: Allyn and Bacon, 1984.Language: EnglishDescription: 542 p. ; 20 cm.ISBN: 0205079946Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.13 .M345 1984
(Browse shelf)
000069918
Available 000069918
Total holds: 0

Includes bibliographical references and index

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