INSEAD Library

Includes index

Digitized

Global Remix The Fight for Competitive Advantage Contents Preface Acknowledgements 1 Global appetites, local tastes If you want to see the future look East Say `namaste and `ni hao' to two billion potential customers Why you need a personal touch in global markets Clustering: how to get by with a little help from your rivals 2 Is your company doomed -- at least in its present form? Forget global, think 'The Global Integrated Enterprise (GIE)' The ongoing war for talent Hold tight and harmonize Corporate creativity: why it takes more than beanbags and Frappuccino Weird, extrovert, non-conformist: meet your ideal employee 3 Hunting, farming and fulfilling future talent Welcome to the age of the entrepreneur Where to find the West's emerging talent Why business is now a women's world viii xi 1 6 12 15 18 23 27 31 40 45 48 54 58 62 67 vi Contents Turning companies into talent farms Earning staff commitment in a disloyal world Appealing to hearts and minds, as well as wallets 4 Cut the managers and bring in the leaders Tomorrow's leader: more than just a manager in tights and a cape You must be the change you wish to see in the world' The need for pervasive leadership How leaders create creators How to lead your company through continual change Are leaders born, or are they made? 5 Young Asia meets the Old West: key demographics will change your markets People power: why Asia's population trends are everyone's business Good, bad and ugly trends in the Old West Why mass migration needs a rebrand Independent living: the West's most influential export What liberation and loneliness mean for business Kissing the personal/professional divide goodbye 6 Hello to lifestyle tribes and what they can do for your business Why traditional market segments are past their sell-by date Why the world's big spenders are now women The Me, Me, Me Generation: disoriented, desperate and disloyal What is a lifestyle tribe? Born tribal: why ethnic minorities represent a huge growth opportunity Can any marketing really get through to lifestyle tribes? 71 73 76 81 83 85 88 91 93 96 99 101 102 109 110 113 115 117 118 122 124 128 133 134 Contents vii Move over CRM, here comes CMR (customermanaged relations) Why consumers are increasingly spending from the heart 7 The politics of tomorrow and what it means for business Is your worldwide workforce safe from terrorism? Political risk: a quick tour of the developing world The changing role of national governments Political pitfalls: the global issues set to distort free trade Can corporate governance really go global? 8 Global remix: the new corporate playlist Tackling uncertainty and risk Coping with sky-high energy and commodity prices Reinventing the global and multinational corporation -- towards the globally integrated enterprise Managing mergers and acquisitions Creating cafe corporations -- the route to creativity, innovation and corporate reinvention Leveraging leadership and mucking-out management Facing a future of small firms Getting to grips with the iPod generation -- great talent but not as we know it Understanding the corporate strangers -- coping with fear in an age of terror Marketing for new markets -- out with the old categories 138 140 144 146 148 154 156 159 162 163 164 165 167 168 170 171 172 173 175 Index 177