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Strategic planning: a practical guide for competitive success

Author: Abraham, Stanley C. Publisher: Thomson South-Western, 2006.Language: EnglishDescription: 223 p. ; 23 cm. includes CD-ROM / DVDISBN: 0324232551Type of document: BookNote: 1 CD included inside the back cover (Doriot Library/Tanoto Library) Bibliography/Index:
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD30.28 .A37 2006
(Browse shelf)
900174466
Available 900174466
Book Europe Campus
Main Collection
Print HD30.28 .A37 2006
(Browse shelf)
001244342
Available 001244342
Total holds: 0

1 CD included inside the back cover (Doriot Library/Tanoto Library)

Digitized

Strategic planning Contents ... Preface .........................................................................................................in Acknowledgments ....................................................................................... vi Part I . Setting the Stage Defining Strategy ......................................................................... 3 Definitions of Strategy: The Persuasive Ones ....................................... 4 Definitions Used in This Book .............................................................. 7 Summary.............................................................................................. 13 Notes .................................................................................................... 13 Strategic Thinking ...................................................................... 1 5 How to Be Different ............................................................................ 17 Being Entrepreneurial .......................................................................... 20 How to Find More Opportunities........................................................ 21 Being Future-Oriented ......................................................................... 28 Whether to Be Collaborative ............................................................. 31 Manifestations of Strategic Thinking................................................... 38 Summary.............................................................................................. 42 Notes .................................................................................................... 43 Strategic-Planning Models ......................................................... 47 Other Strategic-Planning Models ........................................................ 47 A Strategic Analysis Model that Works ........................................ 53 Summary..............................................................................................57 Notes .................................................................................................... 57 Part II . Strategic Analysis Process The 4 . Analyzing the External Environment.......................................... 61 Industry Analysis .............................................................................. 62 Competitive Analysis........................................................................... 72 Market Analysis ................................................................................... 75 Environmental Trend Analysis ........................................................... 77 Summary............................................................................................. 83 Notes .................................................................................................... 84 5. Assessing the Company Itself................................................... 8 5 Company Analysis ............................................................................... 85 SWOT Analysis ................................................................................... 87 Core Competence and Competitive Advantage ................................... 96 Other Analytical Tools ...................................................................... 100 SPACE Analysis ................................................................................ 102 Summary......................................................................................... 106 Notes .................................................................................................. 107 viii Strategic Planning: A Practical Guide for Competitive Success 6 . Creating Strategic Alternatives-Then Choosing One ............ 109 Identifying the Key Strategic Issues .................................................. 110 Creating Strategic Alternative Bundles ..............................................112 Creating Strategic Alternatives .......................................................... 121 Closing the Loop with Strategic Issues ..............................................127 Recommending the Preferred Choice ................................................ 129 Summary ............................................................................................ 136 Notes .................................................................................................. 137 7. Proposing Recommendations ................................................. 139 Setting Objectives .............................................................................. 140 Identifying Major Programs ............................................................... 143 Summary .......................................................................................... 148 148 Notes .................................................................................................. Part 111 . Doing Strategic Planning 8 . Managing the Strategic-Planning Process .............................. 151 Setting Up the Process ....................................................................... 151 A Suggested Strategic-Planning Process ........................................... 155 Summary ..........................................................................................162 9 . Operational Planning and Implementation ..............................165 Summary ............................................................................................ 167 Appendices 169 A . Some Definitions of Strategy ................................................... B. Guidelines for Using the SAM^ CD-ROM ...............................179 C. The Strategic-Planning Process of Cal Poly Pomona's Computer Information Systems (CIS) Department................. 183 D. Suggested Survey Questions for Assessing the StrategicPlanning Process................................................................... 193 Glossary ......................................................................................... 197 Index .............................................................................................. 217

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