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Lead us into temptation: the triumph of American materialism

Author: Twitchell, James B. Publisher: Cambridge University Press (CUP) 1999.Language: EnglishDescription: 310 p. : Graphs/Ill./Photos ; 23 cm.ISBN: 0231115199Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.32 .T95 1999
(Browse shelf)
001192362
Available 001192362
Total holds: 0

Includes bibliographical references and index

Digitized

Lead Us Into Temptation The Triumph of American Materialism Contents Introduction 1 one Attention Kmart Shoppers: A Brief Consumer Guide to Consumption, Commercialism, and the Meaning of Stuff 17 two The Language of Things: Advertising and the Rhetoric of Salvation 50 t h r e e But First, a Lot of Words from Our Sponsor: How We Hear What Things Have to Say 90 123 f o u r Boxed In: The Power of Packaging f i v e The Branding of Experience: Or Why the Label Has Moved from Inside the Collar to Outside on the Shirt 159 s i x The Function of Fashion in an Age of Individualism s e v e n Enough Talk: Let's Shop! e i g h t The Liberating Role of Consumption References Index 197 233 271 287 297

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