Branded nation: the marketing of megachurch, college Inc., and museumworld
Author: Twitchell, James B. Publisher: Simon and Schuster, 2004.Language: EnglishDescription: 327 p. : Photos ; 22 p.ISBN: 0743243471Type of document: BookBibliography/Index: Includes bibliographical references and indexItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus Main Collection |
HF5415.3 .T95 2004
(Browse shelf) 001192354 |
Available | 001192354 |
Includes bibliographical references and index
Digitized
Branded Nation The Marketing of Megachurch, College, Inc., and Museumworld Contents 1. Branding 101 Marketing Stories in a Culture of Consumption 1 2. One Market Under God The Churching of Brands 47 3. School Daze Higher Ed, Inc., in an Age of Branding 109 4. Museumworld The Art of Branding Art 193 5. When All Business Is Show Business, What's Next? 273 NOTES 303 INDEX 315
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