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Branded nation: the marketing of megachurch, college Inc., and museumworld

Author: Twitchell, James B. Publisher: Simon and Schuster, 2004.Language: EnglishDescription: 327 p. : Photos ; 22 p.ISBN: 0743243471Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.3 .T95 2004
(Browse shelf)
Available 001192354
Total holds: 0

Includes bibliographical references and index


Branded Nation The Marketing of Megachurch, College, Inc., and Museumworld Contents 1. Branding 101 Marketing Stories in a Culture of Consumption 1 2. One Market Under God The Churching of Brands 47 3. School Daze Higher Ed, Inc., in an Age of Branding 109 4. Museumworld The Art of Branding Art 193 5. When All Business Is Show Business, What's Next? 273 NOTES 303 INDEX 315

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