Golden arches East: McDonald's in East Asia
Author: Watson, James L. Publisher: Stanford University Press, 2006.Edition: 2nd ed.Language: EnglishDescription: 256 p. ; 24 cm.ISBN: 0804749892Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Asia Campus Main Collection |
HM621.42 .A G65 2006
(Browse shelf) 900178969 |
Available | 900178969 | |||
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Europe Campus Main Collection |
HM621.42 .A G65 2006
(Browse shelf) 001210859 |
Available | 001210859 |
Includes bibliographical references and index
Digitized
Golden Arches East McDonald's in East Asia Contents Contributors Introduction: Transnationalism, Localization, and Fast Foods in East Asia James L. Watson 1. McDonald's in Beijing: The Localization of Americana Yunxiang Yan 2. McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture James L. Watson 3. McDonald's in Taipei: Hamburgers, Betel Nuts, and National Identity David Y H. Wu 4. McDonald's in Seoul: Food Choices, Identity, and Nationalism Sangmee Bak 5. McDonald's in Japan: Changing Manners and Etiquette Emiko Ohnuki-Tierney Update:McDonald's as Political Target: Globalization and Anti-globalization in the Twenty-First Century James L. Watson Notes Select Bibliography Index xv 1 39 77 110 136 161 183 201 239 247
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