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Golden arches East: McDonald's in East Asia

Author: Watson, James L. Publisher: Stanford University Press, 2006.Edition: 2nd ed.Language: EnglishDescription: 256 p. ; 24 cm.ISBN: 0804749892Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HM621.42 .A G65 2006
(Browse shelf)
Available 900178969
Book Europe Campus
Main Collection
Print HM621.42 .A G65 2006
(Browse shelf)
Available 001210859
Total holds: 0

Includes bibliographical references and index


Golden Arches East McDonald's in East Asia Contents Contributors Introduction: Transnationalism, Localization, and Fast Foods in East Asia James L. Watson 1. McDonald's in Beijing: The Localization of Americana Yunxiang Yan 2. McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture James L. Watson 3. McDonald's in Taipei: Hamburgers, Betel Nuts, and National Identity David Y H. Wu 4. McDonald's in Seoul: Food Choices, Identity, and Nationalism Sangmee Bak 5. McDonald's in Japan: Changing Manners and Etiquette Emiko Ohnuki-Tierney Update:McDonald's as Political Target: Globalization and Anti-globalization in the Twenty-First Century James L. Watson Notes Select Bibliography Index xv 1 39 77 110 136 161 183 201 239 247

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