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Blog rules: a business guide to managing policy, public relations, and legal issues

Author: Flynn, Nancy Publisher: AMACOM, 2006.Language: EnglishDescription: 226 p. ; 23 cm.ISBN: 0814473555Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6950.3 .F59 2006
(Browse shelf)
Available 900173773
Book Europe Campus
Main Collection
Print HD6950.3 .F59 2006
(Browse shelf)
Available 001226053
Total holds: 0

Includes bibliographical references and index and glossary


CONTENTS Part 1 Chapter 1 Chapter 2 Chapter 3 Chapter 4 Blog rules Blog rules The Case for Strategc Blog Manajement Why Blog Rules? Blogs Pose Unprecedented Risks to Business Start with a Clear Objective: Why Blog? Proceed with Caution: Self-Assessment for Would-Be Business Bloggers Legal Risks and Regulatory Rules in the Blogosphere: Why Every Employer Must Establish Blog Policies and Procedures Treat Blog Posts as Business Records Blogs Create MiLon-Dollar (Sometimes BillionDollar) Legal Headaches for Employers Shhh! Blogs Put Trade Secrets and Confidential Information at Risk Blog Best Practices for Public Companies and Regulated Firms Designing and Implementing Effective Blog Rules and Policies Part 2 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Part 3 Chapter 9 Use Written Blog Rules and Policy to Control Content, Maximize Compliance, and Reduce Liabihties Chapter 10 Communication Is Key to Compliance: Train, Train, and Train Some More Part 4 The Blog Is A About Content l l Break-Your Blog and Your Chapter 11 Content Can Make-or Business Chapter 12 Managing and Editing Writers' Posts and Readers' Comments Chapter 13 Blog Etiquette, or Netiquette: Twelve Tips to Help Maximize Civil Discourse Chapter 14 Battling Comment Spam and Splog Part 5 Blog Backlash: Employers Fight Back with Lawsuits and Pink Slips Chapter 15 Employee-Bloggers Beware 1: Blogging Can Get You Fired! Chapter 16 Employee-Bloggers Beware 2: Bloggng Can Get You Sued! Chapter 17 How to Blog Without Getting Fired: Eight Tips for Bloggers Who Want to Keep Their Jobs and Stay out of Court Part 6 Public Relations in the Blogosphere: Telling Your Story, Recruiting Customer Evangelists, Positioning CEO Bloggers Chapter 18 The Rules of Engagement Have Changed: Blogs Make It Harder to Control Your Message and Your Brand Chapter 19 Spreading the Word and Selling the Brand Through Customer Evangelists and Brand Bloggers Chapter 20 Positioning the CEO-Blogger as Opinion Leader Part 7 Chapter 21 Chapter 22 Part 8 Managing Your Reputation in the Blogosphere You've Been Blogged: How to Prepare for-and Respond to-An Attack in the Blogosphere Best Practices Help Keep Blogstorms at Bay Putting Business Blogs to Work: IBM and Edelrnan Share Blog Secrets, Strategies, and Success Stories QandA with IBM: Blog Central Keeps IBM Employees at the Forefront of Technology IBM Blozeine Policv and Guidelines Chapter 23 Chapter 24 I CONTENTS Chapter 25 Chapter 26 QandA with Edelman Edelman's Principles and Code of Conduct: Maintaining a Weblog i x Appendix A: Thirty-Six Blog Rules: Best Practices to Keep You out of Court with Your Corporate Reputation Intact Appendix B: Sample Dlog Policies Notes Glossary of Blog Legal and Technical Terms Index About the Author

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