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Keep your customers cool: once consumer loyalty is lost, it can be very difficult to retrieve, leading to serious financial repurcussions

Author: Falcão, Horacio INSEAD Area: Decision SciencesIn: World Business, no. 7, November/December 2006 Language: EnglishDescription: p. 26-31.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC007693
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