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Keep your customers cool: once consumer loyalty is lost, it can be very difficult to retrieve, leading to serious financial repurcussions
Author: Falcão, Horacio INSEAD Area: Decision SciencesIn: World Business, no. 7, November/December 2006 Language: EnglishDescription: p. 26-31.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not availableItem type | Current location | Call number | Status | Date due | Barcode | Item holds |
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