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International business

Author: Rugman, Alan ; Collinson, Simon ; Hodgetts, Richard M.Publisher: Prentice Hall, 2006.Edition: 4th ed.Language: EnglishDescription: 664 p. : Graphs/Photos ; 28 cm.ISBN: 0273701746Type of document: BookNote: Website materials, access code: IERIB-SPOIL-ATOPY-CITED-SLANT-RULES or ISRIB-SPOIL-ATOPY-CITED-HAUNT-BYTESBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD2755.5 .R84 2006
(Browse shelf)
Available 32419001180003
Total holds: 0


Includes bibliographical references and index and glossary


International Business Contents in Brief List of Figures, Tables, and Maps Preface About the Authors Guide to the Case Studies Guided Tour of the Book Guided Tour of the Companion Website Acknowledgments Part One THE WORLD OF INTERNATIONAL BUSINESS Chapter 1 Chapter 2 Chapter 3 Regional and Global Strategy The Multinational Enterprise The Triad and International Business xv xix xx xxiii xxviii xxx xxxii 3 36 67 Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS Chapter 4 Chapter 5 Chapter 6 Chapter 7 International Politics International Culture International Trade International Financial Markets and Institutions 99 127 157 191 Part Three INTERNATIONAL BUSINESS STRATEGIES Chapter 8 Chapter 9 Chapter 11 Multinational Strategy Organizing Strategy Marketing Strategy 225 252 278 310 339 370 404 Chapter 10 Production Strategy Chapter 12 Human Resource Management Strategy Chapter 13 Political Risk and Negotiation Strategies Chapter 14 International Financial Management Part Four INTERNATIONAL BUSINESS STRATEGIES IN ACTION Chapter 15 Corporate Strategy and National Competitiveness Chapter 16 European Union Chapter 17 Japan Chapter 18 North America Chapter 19 Emerging Economies Chapter 20 Ethics and the Natural Environment Glossary Subject Index Company Index Name Index 441 470 501 539 568 606 631 643 654 657

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