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Managerial economics

Author: Petersen, Harold Craig ; Lewis, W. CrisPublisher: Pearson Education, 1999.Edition: 4th ed.Language: EnglishDescription: 672 p. ; 24 cm.ISBN: 8178085305Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD30.22 .P45 1999
(Browse shelf)
Available 001210404
Total holds: 0

Includes bibliographical references and index


Managerial Economics Brief Contents PART I: GETTING STARTED Chapter 1 Introduction to Managerial Economics 3 Chapter 2 Basic Training 32 Integrating Case Study I: Olsen's Preowned CD Players 68 1 PART II: DEMAND Chapter 3 Demand Theory and Analysis 71 Chapter 4 Regression Techniques and Demand Estimation Chapter 5 Business and Economic Forecasting 144 Integrating Case Study II: Southern Turkey 178 112 69 PART III: PRODUCTION AND COSTS Chapter 6 Production Theory and Analysis 183 Chapter 7 Cost Theory and Analysis 230 Chapter 8 Linear Programming 269 Integrating Case Study III: Bond Construction Company303 181 PART IV: MARKET STRUCTURE Chapter 9 Perfect Competition and Monopoly 307 Chapter 10 Monopolistic Competition, Oligopoly, and Barriers to Entry Chapter 11 Game Theory and Strategic Behavior 370 Integrating Case Study IV: Pacific Copper 397 305 340 PART V: PRICING DECISIONS Chapter 12 Pricing of Goods and Services 401 Chapter 13 Pricing and Employment of Inputs 436 399 Integrating Case Study V: Northern Lumber Products, Inc.462 PART VI: RISK AND CAPITAL BUDGETING Chapter 14 Risk and Decision Making 467 541 Chapter 15 Capital Budgeting 504 Integrating Case Study VI: Bentley Enterprises, Inc. 465 PART VII: TECHNOLOGICAL CHANGE AND LOCATION THEORY Chapter 16 Technological Change in a Global Economy 545 Chapter 17 Locating the Firm in a Global Economy 572 Integrating Case Study VII: GMG Entertainment, Inc. 600 PART VIII: BUSINESS DECISIONS AND GOVERNMENT Chapter 18 Taxes and Decision Making 605 Chapter 19 Antitrust and Regulation 630 Integrating Case Study VIII: Autovideo (Un), Ltd. 662 543 603

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