INSEAD Library

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Instructor's Manual to Accompany New Venture Creation Entrepreneurship for the 21st Century Contents 1.0 Book for the E-Generation and the 21st Century ........................................................ 1 1.1 Silver Anniversary Edition ................................................................................................... 1 1.2 Dawn of a New Entrepreneurial Era Worldwide ........................................................... 2 1.3 Book About the Entrepreneurial Process: Start-to-Finish-to Restart................... 3 1.31 New Cases, Chapters and Major Revisions ................................................................. 5 1.4 The Roots of New Venture Creation .................................................................................. 7 2.0 Developing an Entrepreneurship Curriculum ........................................................... 10 2.1 Beyond the Case Method, Alternative Ways to Teach.............................................. 11 2.2 The Entrepreneurial Mind at Work: Wit and Wisdom About Entrepreneurship .................................................................................. 13 2.3 Using Entrepreneurs and Executives as Instructor's and Guest Speakers ...... 14 3.0 Read Cases and Real Entrepreneurs ............................................................................. 15 4.0 Summary of Cases, Guides and Exercises and Their Uses ....................................... 16 5.0 Illustrative Syllabi ........................................................................................................... 22 6.0 Teaching Notes by Chapter, Case and Exercise ........................................................ 47 6.1 Addendum to the Fourth Edition, Chapter 1: Outdoor Scene, Inc..................... 47 6.2 Chapter 2: PC Build, Inc. ................................................................................................... 58 Crafting a Personal Entrepreneurial Strategy........................................... 61 6.3 Chapter 3: Roxanne Quimby and Burt's Bees; Idea Generation Exercise ........ 64 6.4 Chapter 4: Venture Opportunity Screening Guide .................................................. 68 Gary and George Mueller Case ...................................................................... 70 6.5 Chapter 5: Internet Securities, Inc. ............................................................................... 73 6.6 Chapter 6: Michael Healey (A), (B), and (C) ................................................................. 78 6.7 Chapter 7: Fenchel Lamp Shade Case .......................................................................... 82 Managerial Skills and Know-How Assessment Exercise ..................... 87 6.8 Chapter 8: Michigan Lighting Inc. .................................................................................. 89 Rewards Exercise ................................................................................................ 93 6.9 Chapter 9: Ethics and the Entrepreneur Exercise ................................................... 95 Wayne Postoak case .......................................................................................... 96 6.10 Chapter 10: Resource Requirements .......................................................................... 99 Fax International .............................................................................................. 100 6.11 Chapter 11: The Business Plan Guide ...................................................................... 104 Douglas Ranalli and Shae Plimley ............................................................. 104 6.12 Chapter 12: Fax International Japan (A) and (B) ................................................. 110 6.13 Chapter 13: Hindman and Company ............................................................................. 114 6.14 Chapter 14: Bridge Capital Investors, Inc. ............................................................. 126 6.15 Chapter 15: Jiffy Lube International, Inc. .............................................................. 130 6.16 Chapter 16: Quick Lube Franchise Corporation (QLFC) .................................. 134 6.17 Chapter 17: Paul J. Tobin ............................................................................................ 139 6.18 Chapter 18: Boston Communications Group, Inc. .............................................. 143 7.0 Additional Suggested Resources ................................................................................... 148 8.0 Overhead Transparency Templates............................................................................... 149