Growing and managing an entrepreneurial business
Author: Allen, Kathleen R. Publisher: Houghton Mifflin, 1999.Language: EnglishDescription: 680 p. ; 24 cm.ISBN: 0395906709Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HD62.5 .A55 1999
(Browse shelf) 32419001210206 |
Available | 32419001210206 |
Includes bibliographical references and index
Digitized
Growing and Managing an Entrepreneurial Business Brief Contents Part I Entrepreneurial Management for the Twenty-first Century 1 Chapter 1 Entrepreneurship and Small-Business Management 2 Chapter 2 Entrepreneurship and the Dynamic Environment 24 Chapter 3 Entrepreneurial Strategy and the Legal Environment 49 Part II The Nature of Start-up Companies 81 Chapter 4 An Overview of the Journey 82 Chapter 5 Planning the Business 114 Chapter 6 Virtual Team Building 137 Part III The Nature of Rapidly Growing Companies 167 Chapter 7 Preparing the Management Team and the Organization for Growth 168 Chapter 8 Managing the Human Resources of the Entrepreneurial Company 196 Chapter 9 Rapid-Growth Strategies for Entrepreneurial Companies 227 Part IV Marketing for Growth 263 Chapter 10 Customer-Centered Marketing 264 Chapter 11 Developing the Marketing Plan 283 Chapter 12 Strategic Marketing for Global Growth 326 Part V Process Management in Entrepreneurial Companies 363 Chapter 13 From Mass Production to Mass Customization: Product Development in Entrepreneurial Companies 364 Chapter 14 Process Strategy in Product Companies 393 Chapter 15 Process Strategy in Retail/Wholesale and Service Businesses 418 Chapter 16 Financial Analysis for Growth 444 Chapter 17 Cash Planning and Working Capital Management 470 Chapter 18 Financing Growth 491 Part VII Building a Business with Character 527 Chapter 19 Ethics and Social Responsibility 528 Appendix Koidra-TekTM Asia Business Suite Business Plan 549 Cases 601
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