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Sink or swim: the "blue ocean" strategy and what it means for HRAuthor: Kim, W. Chan ; Mauborgne, RenéeINSEAD Area: StrategyIn: People Management, vol. 12, no. 20, October 2006 Language: EnglishDescription: p. 36-38.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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