Lifestyle market segmentation
Author: Cahill, Dennis J. Publisher: Haworth, 2006.Language: EnglishDescription: 184 p. ; 22 cm.ISBN: 0789028697Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.127 .C34 2006
(Browse shelf) 001210065 |
Available | 001210065 |
Includes bibliographical references and index
Digitized
Lifestyle Market Segmentation Contents Foreword Hal Douthit Preface SECTION I: NONLIFESTYLE ISSUES Chapter 1. Segmentation Theory Chapter 2. Nonlifestyle Segmentation SECTION II: LIFESTYLE ISSUES--PRIZM, LOV, AND VALS Chapter 3. Lifestyle Considerations Chapter 4. PRIZM Chapter 5. Psychographics Chapter 6. VALS and List of Values Chapter 7. Psychographics Again SECTION III: LIFESTYLE TARGETS Chapter 8. The Mature Market Chapter 9. Teens and Tweens ix xi 1 3 9 13 15 19 25 31 35 43 45 51 Chapter 10. Ethnic Marketing and Marketing to the Disabled 59 SECTION IV: APPLICATIONS Chapter 11. Applying Autobiographical Memory to Advertising 63 65 Chapter 12. The Tribes: A New Psychographic Scheme Chapter 13. Single-Family Houses Chapter 14. Used Cars Chapter 15. Food Chapter 16. Health Care SECTION V: OTHER CONSIDERATIONS AND DECISION-MAKING OVERLAYS Chapter 17. Myers-Briggs Type Indicator Chapter 18. Family Considerations Chapter 19. Case and Thoughts Appendix: Perceptual Mapping Notes References Index 69 77 87 101 115 125 127 135 145 161 165 171 183
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