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The New competition: meeting the marketing challenge from the Far East

Author: Kotler, Philip ; Fahey, Liam ; Jatusripitak, SomkidPublisher: Prentice Hall, 1986.Language: EnglishDescription: 292 p. : Graphs ; 23 cm.ISBN: 0136121020Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Print HF5411 .K68 1986
(Browse shelf)
Available 900172073
Total holds: 0

Includes bibliographical references and index


New competition Fore word Preface vii ix PART I: THE MARKETING MTTLEQROUFID World Class Marketeers-The Japanese + I 3 8 The New Competition's Success 22 Formula The Market-Takeover Process: How the West Was Won 39 PART 11: FAR EASTERN MARKETIFIQ STRATEGIES: THE ROAD TO DOMIMTION 3 4 Identifying Opportunities: Knowing Where to Strike Entry Strategies: Carving the Niche 61 6 86 6 7 Penetration Strategies: Broadening the Base 104 123 15 1 173 Confrontation Strategies: Battling Competition on All Fronts Maintenance Strategies: Defending Market Leadership Building a Global Position Linking Strategy, Organization, and Decision Making 197 PART Ill: MEETING THE NEW COMPETlTlON 8 9 10 Responding to the New Competition Toward Strategic Marketing in the Twenty-First Century Appendix How Did the Japanese Learn Their Marketing? 263 Notes 217 244 268 282 Index

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