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Invisible advantage: how intangibles are driving business performance

Author: Low, Jonathan ; Cohen Kalafut, PamelaPublisher: Perseus, 2002.Language: EnglishDescription: 259 p. ; 24 cm.ISBN: 0738205397Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HG4028 .I6 L69 2002
(Browse shelf)
900172059
Available 900172059
Book Europe Campus
Main Collection
Print HG4028 .I6 L69 2002
(Browse shelf)
001319415
Available 001319415
Book Middle East Campus
Main Collection
Print HG4028 .I6 L69 2002
(Browse shelf)
500003303
Available 500003303
Total holds: 0

Includes bibliographical references and index

Digitized

Invisible advantage CONTENTS Acknow ledgments PART 0~E:TheIntangibles Economy 1 Invisible Advantage 2 The Rise of the "Intangibles Economy" 3 Decoding the Intangibles Economy PART Two: The Twelve IntangiblesThat Drive Performance 4 Managing Intangibles: An Overview Leadership 5 Leadership 6 Strategy Execution 7 Communication and Transparency Relationships 8 Brand Equity 9 Reputation 10 Networks and Alliances Inside the Company 11 12 13 14 15 16 Technology and Processes Human Capital Workplace Organization and Culture Innovation Intellectual Capital Adaptability PART THREE:Putting It All Together 17 Managing Your Company's Intangibles Afterword Notes Index

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