Invisible advantage: how intangibles are driving business performance
Author: Low, Jonathan ; Cohen Kalafut, PamelaPublisher: Perseus, 2002.Language: EnglishDescription: 259 p. ; 24 cm.ISBN: 0738205397Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
HG4028 .I6 L69 2002
(Browse shelf) 900172059 |
Available | 900172059 | |||
|
|
Europe Campus Main Collection |
HG4028 .I6 L69 2002
(Browse shelf) 32419001319415 |
Available | 32419001319415 | |||
|
|
Middle East Campus Main Collection |
HG4028 .I6 L69 2002
(Browse shelf) 500003303 |
Available | 500003303 |
Includes bibliographical references and index
Digitized
Invisible advantage CONTENTS Acknow ledgments PART 0~E:TheIntangibles Economy 1 Invisible Advantage 2 The Rise of the "Intangibles Economy" 3 Decoding the Intangibles Economy PART Two: The Twelve IntangiblesThat Drive Performance 4 Managing Intangibles: An Overview Leadership 5 Leadership 6 Strategy Execution 7 Communication and Transparency Relationships 8 Brand Equity 9 Reputation 10 Networks and Alliances Inside the Company 11 12 13 14 15 16 Technology and Processes Human Capital Workplace Organization and Culture Innovation Intellectual Capital Adaptability PART THREE:Putting It All Together 17 Managing Your Company's Intangibles Afterword Notes Index
There are no comments for this item.