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Purpose: the starting point of great companies

Author: Mourkogiannis, Nikos Publisher: Palgrave Macmillan, 2006.Language: EnglishDescription: 253 p. ; 24 cm.ISBN: 1403975817Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6951.2 .M68 2006
(Browse shelf)
Available 900171717
Book Europe Campus
Main Collection
Print HD6951.2 .M68 2006
(Browse shelf)
Available 001192115
Total holds: 0

Includes index


Purpose Purpose CONTENTS Acknowledgments Foreword by Roger Fisher ... Xlll ix Part I What Is Purpose? Chapter 1 Chapter 2 Chapter 3 Introducing Purpose The Real Value of Purpose What Purpose Is Not Part I1 Great Stories of Purpose Chapter 4 Chapter 5 Chapter 6 Chapter 7 Tom Watson's Passion for Discovery Warren Buffett and the Excellence of Financial Artistry Sam Walton's Altruistic Commitment to the Customer The Heroic Purpose of Henry Ford and Siegmund Warburg Part III How Purpose Builds Greatness Chapter 8 Purpose and Morale Chapter 9 Chapter 10 Chapter 11 Epilogue Purpose and Innovation Purpose and Competitive Advantage Purpose and Leadership Purpose in Action Appendix One: Pantbea and Booz Allen Hamilton: Our Proposition Appendix Two: 50 Key Points Notes Critical Bibliography Index

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