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Navigating the markets: how can foreign firms overcome the myths and fantasy, and reach that rare bird - the Chinese consumer?

Author: Butler, Charlotte ; Backman, MichaelIn: World Business, no. 6, October 2006 Language: EnglishDescription: p. 44-47.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC007662
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