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Brandsimple: how the best brands keep it simple and succeed

Author: Adamson, Allen P. Publisher: Palgrave Macmillan, 2006.Language: EnglishDescription: 230 p. ; 24 cm.ISBN: 1403974055Type of document: Book Bibliography/Index:
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.3 .A33 2006
(Browse shelf)
Available 900196345
Book Europe Campus
Main Collection
Print HF5415.3 .A33 2006
(Browse shelf)
Available 001179161
Total holds: 0


Brand Simple How the Best Brands Keep it Simple and Succeed Contents Acknowledgments Foreword by Sir Martin Sorrell Introduction Part 1 What the Best Brands Know Chapter 1. Start with the Basics Chapter 2. A Short History of the World of BrandsReally Short Chapter 3. What's Changed Since 1970 and What It Means to Brands ix xi xv 3 29 45 Part II How the Best Brands Succeed Chapter 4. Step One: Establish Your Brand Idea Chapter 5. Step Two: Capture the Essence of Your Idea Chapter 6. Step Three: Get Your Employees Engaged in the Idea Chapter 7. Step Four: Consider Your Brand's Name Chapter 8. Step Five: Create Branding Signals Beyond the Name 181 133 159 59 105 Chapter 9. Ten Mental Files to "Save As" Chapter 10. A Final Simple Thought 221 223 A Few of the Terms You Need to Know Index 225 227

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