Olympic turnaround: how the Olympic Games stepped back from the brink of extinction to become the world's best known brand
Author: Payne, Michael Publisher: Praeger, 2006.Language: EnglishDescription: 332 p. ; 24 cm.ISBN: 0275990303Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HC2000 .L4 P39 2006
(Browse shelf) 001179070 |
Available | 001179070 |
Includes bibliographical references and index
Digitized
Olympic Turnaround How the Olympics Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand Contents Foreword by Sir Martin Sorrell Preface Acknowledgements Olympic Winter and Summer Carnes Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Appendix Sources Index The plate section appears between pages 108 and 109 Rings Side Seat Scorpion Wars Shock and Awe The Shoemaker's Vision Beyond a Brand Beating the Ambushers Operation Perfect Hosts Making IT Happen To the Brink and Back Coming Home The Future of the Rings The Rings and the Small Screen ix xiii xv xviii 1 23 49 75 109 137 165 197 225 255 275 287 295 317
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