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Olympic turnaround: how the Olympic Games stepped back from the brink of extinction to become the world's best known brand

Author: Payne, Michael Publisher: Praeger, 2006.Language: EnglishDescription: 332 p. ; 24 cm.ISBN: 0275990303Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HC2000 .L4 P39 2006
(Browse shelf)
Available 001179070
Total holds: 0

Includes bibliographical references and index


Olympic Turnaround How the Olympics Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand Contents Foreword by Sir Martin Sorrell Preface Acknowledgements Olympic Winter and Summer Carnes Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Appendix Sources Index The plate section appears between pages 108 and 109 Rings Side Seat Scorpion Wars Shock and Awe The Shoemaker's Vision Beyond a Brand Beating the Ambushers Operation Perfect Hosts Making IT Happen To the Brink and Back Coming Home The Future of the Rings The Rings and the Small Screen ix xiii xv xviii 1 23 49 75 109 137 165 197 225 255 275 287 295 317

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