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The Business of sports: text and cases on strategy and management

Author: Foster, George ; Greyser, Stephen A. ; Walsh, BillPublisher: Thomson South-Western, 2005.Language: EnglishDescription: 492 p. : Graphs ; 28 cm.ISBN: 0324233841Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HC2000 .L4 F67 2006
(Browse shelf)
Available 001179104
Total holds: 0

Includes bibliographical references and index


The Business of Sports Text and Cases on Strategy and Management Brief Contents 1 SECTION ONE ... Overviews from Stanford and Harvard 25 SECTION TWO ... Leagues 93 SECTION THREE ... Clubs 141 SECTION FOUR ... Players/Athletes and Agents 191 SECTION FIVE ... College Sports 233 SECTION SIX ... Sports Marketing (1): Advertising, Sponsorship, and Endorsements 295 SECTION SEVEN ... Sports Marketing (2): Club Marketing, Branding, and Fan Avidity 343 SECTION EIGHT ... Broadcasting, Media, and Sports 409 SECTION NINE ... Stadiums and Arenas 439 SECTION TEN ... Financial Valuation and Profitability 475 APPENDIX ... Information Sources Used 479 NAME INDEX 483 COMPANY INDEX 486 SUBJECT INDEX

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