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3i Infotech - transformation from IT outsourcing to IT products

Author: Loch, Christoph INSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 2006.Language: EnglishDescription: 18 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: 3i Technologies was spun out from ICICI Bank, one of the largest Indian banks, as a Business Process Outsourcing (BPO) provider in 1999. As the BPO market collapsed in 2001, the company underwent a radical strategy shift to selling application software solutions together with services. The case describes the transformation until 2006.Pedagogical Objectives: The case illustrates how the company conceived and executed a radical strategy change. In addition, the case illustrates how different competencies work together to produce competitive advantage - acquisition of small companies with promising products, product modification, and service delivery all contribute to the company's competitiveness.
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

The case illustrates how the company conceived and executed a radical strategy change. In addition, the case illustrates how different competencies work together to produce competitive advantage - acquisition of small companies with promising products, product modification, and service delivery all contribute to the company's competitiveness.

3i Technologies was spun out from ICICI Bank, one of the largest Indian banks, as a Business Process Outsourcing (BPO) provider in 1999. As the BPO market collapsed in 2001, the company underwent a radical strategy shift to selling application software solutions together with services. The case describes the transformation until 2006.

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