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Mastering the case analysis: the MBA guide to management, marketing and strategic consulting case interviews

Author: Chernev, Alexander Publisher: Brightstar Media, 2007.Edition: 3rd ed.Language: EnglishDescription: 177 p. ; 23 cm.ISBN: 0976306174Type of document: BookNote: c2006 Next title: Mastering the case interview: the complete guide to management, marketing and strategic consulting case interviews - Chernev, Alexander - 2007 - Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print ZA17.3 .C6 C44 2007
(Browse shelf)
001125305
Available 001125305
Book Europe Campus
Main Collection
Print ZA17.3 .C6 C44 2007
(Browse shelf)
001125289
Available 001125289
Book Europe Campus
Main Collection
Print ZA17.3 .C6 C44 2007
(Browse shelf)
001125271
Available 001125271
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c2006

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Mastering the Case Analysis The MBA Guide to Management, Marketing, and Strategic Consulting Case Interviews Table of Contents Part I: Mastering the Case Analysis.............................................................. 1 Chapter 1: The Case Interview.......................................................................3 1.1. The Interview Process............................................................................5 1.2. The Case Interview.................................................................................6 1.3. Business Cases.......................................................................................7 1.4. Brainteaser Cases................................................................................ 10 1.5. Managing the Case Interview........................................................... 12 Appendix A: Estimation Cases................................................................. 15 Appendix B: Useful Estimation Facts..................................................... 17 Appendix C: Logic Cases............................................................................ 19 Appendix D: Winning Case Interview Strategies.................................. 21 Appendix E: Visual Reasoning Tools for Case Analysis..................... 24 Chapter 2: The Marketing Value Framework.......................................... 29 2.1. Introduction.......................................................................................... 31 2.2. Goal Analysis........................................................................................ 32 2.3. Strategy Analysis................................................................................. 36 2.4. Tactical Analysis.................................................................................. 41 2.5. Implementation and Control............................................................ 47 2.6. The Big Picture..................................................................................... 49 2.7. The Marketing Plan............................................................................. 50 Chapter 3: Case Problems and Solutions................................................. 53 3.1. Common Business Case Problems................................................. 55 3.2. Frameworks for Solving Planning Cases....................................... 57 3.3. General Solutions for Planning Cases............................................63 3.4. Planning Case Examples................................................................... 76 3.5. Frameworks for Solving Performance-Gap Cases.......................77 3.6. General Solutions for Performance-Gap Cases........................... 82 3.7. Performance-Gap Case Examples ............................................. 93 3.8. Frameworks for Solving External-Change Cases ......................... 94 3.9. General Solutions for External-Change Cases .............................. 96 3.10. External-Change Case Examples ...................................................... 97 3.11. Solving Audit Cases ................................................................................. 98 3.12. Audit Case Examples ........................................................................... 100 Part II: References .................................................................................................. 101 Chapter 4: Concepts .............................................................................................. 103 4.1. Key Marketing Concepts ......................................................................... 105 4.2. Key Financial Concepts ........................................................................... 125 Chapter 5: Frameworks ........................................................................................ 143

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