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Morals and markets: the development of life insurance in the United States

Author: Zelizer, Viviana A. Publisher: Transaction Publishers, 1983.Language: EnglishDescription: 208 p. ; 23 cm.ISBN: 0878559299Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HG8771.33 .U7 Z45 1983
(Browse shelf)
900170833
Available 900170833
Total holds: 0

Includes bibliographical references and index

Digitized

Morals and markets . Acknowledgments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . viii Introduction to the Transaction Edition . . . . . . . . . . . . . . . . . . . . . . . . . ix Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi . Chapter 1. Historical and Economic Background . . . . . . . . . . . . . . . . . . . . . . 1 9 2 . The Persistent Puzzle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3. A Comparative Perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 4 . The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death . . . . . . . . . . . . . . . . . . . . . 41 5. Life. Chance. and Destiny . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 6. Marketing Life: Moral Persuasion and Business Enterprise . . . . . . 91 7 . The Life Insurance Agent: Problems in Occupational Prestige and Professionalization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .119 Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149 . . Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155 . Selected Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201 .

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