Innovation: is global the way forward?
Author: Doz, Yves L. ; Wilson, Keeley ; Veldhoen, Steven ; Goldbrunner, Thomas ; Altman, GeorgINSEAD Area: StrategyIn: Joint Study - INSEAD/Booz Allen Hamilton, June 2006 Language: EnglishDescription: p. 1-13.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: The resulting report provides a unique snapshot of the customer perspective on healthcare, shedding light on what customers want from healthcare and pharmaceutical companies, and how they want to receive it. It examines how these customer needs and preferences, along with the well-known, anticipated changes in the healthcare environment, will affect the relationship between pharmaceutical companies and their customers. It projects how these trends will change the way companies will market and sell their products in the future. Finally, it uses the research findings to determine prescriptions for success - areas where pharmaceutical companies can focus to transform successfully for the future.| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus | Available | BC007622 |
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The resulting report provides a unique snapshot of the customer perspective on healthcare, shedding light on what customers want from healthcare and pharmaceutical companies, and how they want to receive it. It examines how these customer needs and preferences, along with the well-known, anticipated changes in the healthcare environment, will affect the relationship between pharmaceutical companies and their customers. It projects how these trends will change the way companies will market and sell their products in the future. Finally, it uses the research findings to determine prescriptions for success - areas where pharmaceutical companies can focus to transform successfully for the future.
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