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Mind your X's and Y's satisfying the 10 cravings of a new generation of consumers

Author: Johnson, Lisa Publisher: Free Press, 2006.Language: EnglishDescription: 277 p. ; 23 cm.ISBN: 0743277503Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.32 .J64 2006
(Browse shelf)
Available 900170543
Total holds: 0

Includes index


Mind vour X's and Y's J CONTENTS INTRODUCTION The Rise of the Connected Generation 1. SHINE THE SPOTLIGHT Extreme Personalization Gives Marketing a New Face 2. RAISE MY PULSE Adventure Takes Its Place as the New Social Currency 3. MAKE LOOSE CONNECTIONS The New Shape of "Families" and Social Networks 4. GIVE ME BRAND CANDY Everyday Objects Get Sharp, Delicious, Intuitive Design 5. SIFT THROUGH THE CLUTTER Editors and Filters Gain New Prominence 6. KEEP IT UNDERGROUND The Rejection of Push Advertising and the Rising Influence of Peer-to-peerNetworks 7. BUILD IT TOGETHER Connected Citizens Explore Their Creative Power and Influence Change 8. BRING I T O LIFE T Everyday Activities Are Orchestrated to Deliver a Dramatic Sense of Theater 9. GO INWARD Spiritual Hunger and Modem Media Find Common Ground - 175 195 - - - - - - - 10. GIVE BACK Redefining Volunteerism and the Meaning of Contribution 2 17 CONCLUSION The New Players You Need to Know ACKNOWLEDGMENTS INDEX

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