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Designed to win: strategies for building a thriving global business

Author: Yoshihara, Hiroaki ; McCarthy, Mary PatPublisher: McGraw-Hill, 2006.Language: EnglishDescription: 274 p. ; 24 cm.ISBN: 0071467521Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD6954.5 .Y67 2006
(Browse shelf)
Available 001191653
Total holds: 0

Includes bibliographical references and index


Designed To Win Strategies for Building a Thriving Global Business Contents Acknowledgments Introduction 1 Winning in the Global Arena 2 A New Equation for Success 3 A Simple Vision for Complex Times 4 Building Value Through Effective Global Operations 5 The Corporate Ecosystem 6 Marketing With a Global Face 7 Global Value Creation 8 Governing Change 9 Commercial Diplomacy 10 Leadership Bibliography Endnotes Index vii ix 1 29 55 85 107 135 159 183 205 227 245 255 267

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