Designed to win: strategies for building a thriving global business
Author: Yoshihara, Hiroaki ; McCarthy, Mary PatPublisher: McGraw-Hill, 2006.Language: EnglishDescription: 274 p. ; 24 cm.ISBN: 0071467521Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HD6954.5 .Y67 2006
(Browse shelf) 001191653 |
Available | 001191653 |
Includes bibliographical references and index
Digitized
Designed To Win Strategies for Building a Thriving Global Business Contents Acknowledgments Introduction 1 Winning in the Global Arena 2 A New Equation for Success 3 A Simple Vision for Complex Times 4 Building Value Through Effective Global Operations 5 The Corporate Ecosystem 6 Marketing With a Global Face 7 Global Value Creation 8 Governing Change 9 Commercial Diplomacy 10 Leadership Bibliography Endnotes Index vii ix 1 29 55 85 107 135 159 183 205 227 245 255 267
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