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The culture code: an ingenious way to understand why people around the world buy and live as they do

Author: Rapaille, Clotaire Publisher: Broadway Books 2006.Language: EnglishDescription: 208 p. ; 24 cm.ISBN: 0767920562Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.32 .R37 2006
(Browse shelf)
Available 001177942
Book Middle East Campus
Main Collection
Print HF5415.32 .R37 2006
(Browse shelf)
Available 500029296
Total holds: 0

Includes index


The Culture Code An Ingenious Way to Understand Why People around the World Buy and Live as They Do Contents Introduction ONE 1 The Birth of a Notion TWO 13 The Growing Pains of an Adolescent Culture The Codes for Love, Seduction, and Sex THREE 29 Living on the Axis The Codes for Beauty and Fat FOUR 55 First Comes Survival The Codes for Health. and Youth. FIVE 73 Moving Beyond the Biological Scheme The Codes for Home and Dinner 93 x Contents SIX Working for a Living The Codes for Work and Money SEVEN 112 Learning to Live with It The Codes for Quality and Perfection EIGHT 130 More Is More The Codes for Food and Alcohol NINE 141 Just Put That Alibi on My Gold Card The CodesfvrShopping avnd Luxury TEN 155 Who Do These Upstarts Think They Are? The Codes for America in Other Cultures ELEVEN 170 Parting of the Red Sea Optional The Code for the American Presidency TWELVE 182 Never Growing Up, Never Giving Up The Code for America 191 201 203 Acknowledgments Index

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