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Marketing channel management: a customer-centric approach

Author: Venugopal, Pingali Publisher: Response Books, 2001.Language: EnglishDescription: 187 p. ; 24 cm.ISBN: 0761995501Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415 .V46 2001
(Browse shelf)
001159528
Available 001159528
Total holds: 0

Includes bibliographical references and index

Digitized

Marketing Channel Management A Customer-Centric Approach Contents Acknowledgements Preface Introduction PART I: ENVIRONMENTAL ANALYSIS 9 11 15 25 42 52 67 78 86 102 115 127 138 148 162 181 183 1. Indian Channel Environment 2. Retail Profiling and Segmenting 3. Retail Management Practices PART II: DEVELOPING THE CHANNEL STRATEGY 4. Integrating the Channel with the Salesforce and Advertising 5. Defining the Distribution Objective 6. Developing the Channel Design 7. Internet as an Alternate Channel PART III: MANAGING THE CHANNEL 8. Selection and Appointment 9. Appraisal of Channel Members 10. Channel Evaluation 11. Channel Commitment 12. Logistics Management: Customer Service References Index

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