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B2B exchanges: the killer application in the business-to-business internet revolution

Author: Sculley, Arthur B. Publisher: ISI Publications, 1999.Language: EnglishDescription: 254 p. ; 24 cm.ISBN: 9627762598Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.126 .S38 1999
(Browse shelf)
Available 900174985
Book Europe Campus
Main Collection
Print HF5415.126 .S38 1999
(Browse shelf)
Available 001159544
Total holds: 0

Includes bibliographical references


B2B Exchanges The Killer Application in the Business-to-Business Internet Revolution Contents Preface Foreword Part I -- Defining the B2B Market Space Chapter 1 What are B2B Exchanges? 3 Chapter 2 B2B is Where the Profits Will Be, On-line 17 Chapter 3 Why B2B Exchanges are Developing on the Internet 33 Chapter 4 "It's NOT About the Technology, Stupid!" 49 Part II -- Anatomy of a B2B Exchange Chapter 5 Membership and Ownership Models 59 Chapter 6 Trading Models 73 Chapter 7 Strategic Partnership Models 93 Chapter 8 Revenue Models 99 Part III -- Seven Secrets for Success for B2B Exchanges Chapter 9 Secret #1 Stay Focused --Specialize on a Vertical 111 Chapter 10 Secret #2 Play to Win -- the Need to Dominate 121 Chapter 11 Secret #3 Maintain Commercial Neutrality 133 Contents continued: Chapter 12 Secret #4 Ensure Transparency and Integrity 143 Chapter 13 Secret #5 Add Value by Building a Virtual Community 153 Chapter 14 Secret #6 Make the Right Strategic Partnerships 167 Chapter 15 Secret #7 Operate as a Virtual Corporation 175 Part IV -- Future of B2B Chapter 16 2B or Not 2B On-line? 185 Appendix A: Profiles of Selected B2B Exchanges 193 References 249 Bibliography 253

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