Der Einsatz von Customer relationship management zur Steuerung von Kundenzufriedenheit
Author: Reinartz, Werner ; Götz, Oliver ; Hoyer, Wayne D. ; Krafft, ManfredINSEAD Area: Marketing In: Kundenzufriedenheit: Konzepte, Methoden, Erfahrungen - Homburg, Christian - 2006 - Book Language: EnglishDescription: p. 410-430.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: Abstract not available| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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