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The Elements of Strategy A pocket guide to the essence of successful business strategy Table of Contents Acknowledgements ....................................................................... vii Introduction: The Value of Strategy .................................................. 1 Part I. History and Overview ......................................................... 3 I.I Lessons from the Past ................................................................. 3 Element 1: Missing Elements of Traditional Strategy............................. 3 Element 2: Traditional Models of Strategy ............................................. 7 Element 3: The 7S's Model ..................................................................... 14 Element 4: Sources of Insight ................................................................. 16 I.II Phases of Strategy .................................................................... 20 Element 5: Respecting Process Principles ............................................. 20 Element Element Element Element Element Element Element Element Element 6: 7: 8: 9: Diagnostic Phase ................................................................... 24 Design Phase ......................................................................... 28 Implementation Phase .......................................................... 32 Documenting Strategy .......................................................... 36 Differentiating Characteristics .......................................... Improving Creativity .......................................................... Managing Trends and Influences ...................................... The 7C's Model + Results .................................................. The "Rights" of Strategy .................................................... 38 42 46 51 53 I.III Lessons for the Future ............................................................. 38 10: 11: 12: 13: 14: Part II. Principles of the New Paradigm ................................... 55 II.I Sharpening Your Focus ......................................................... Element 15: Comparative Option Valuation ........................................ Element 16: Setting Priorities ............................................................... Element 17: SMARTER Goals .............................................................. Element 18: Tactics ................................................................................ Element Element Element Element 19: 20: 21: 22: 55 55 58 61 63 II.II Responsibility and Engagement ........................................... 66 Corporate Responsibility .................................................. 66 Why Become Engaged? .................................................... 70 How the Private Sector Can Contribute .......................... 74 A Practical Approach ........................................................ 77 II.III Leadership and Organization ............................................... 81 Element Element Element Element Element 23: 24: 25: 26: 27: Principles of Leadership ................................................... Strategic Organization ...................................................... Trends in Organizational Design ..................................... Principles of the Orpheus Process ................................... Testing Organizational Design......................................... 81 85 88 91 94 The Final Element: Beginning Your Own Strategy..................... 97 Epilogue ....................................................................................... 101