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Social psychology: an experimental approach

Author: Zajonc, Robert B. Series: Basic concepts in psychology series Publisher: Wadsworth, 1966.Language: EnglishDescription: 120 p. ; 22 cm.Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HM251 .Z35 1966
(Browse shelf)
001177686
Available 001177686
Total holds: 0

Includes bibliographical references and index

Digitized

Social Psychology: An Experimental Approach Contents Series Foreword Introduction Chapter I : The Development of Social Psychology What Is Social Psychology? The Development of Social Psychology Plan of This Book PART ONE: SOCIAL BEHAVIOR Chapter 2: Behavior in the Presence of Others Some Conflicting Experimental Findings Presence of Others as Source of Arousal Chapter 3: Coaction Coaction Effects in Learning Performance Social Support Chapter 4: Learning from Experience of Others Imitation and Vicarious Learning Conformity Chapter 5: Social Reinforcement A Case of Tantrum Control Social Reinforcement and Imitation PART TWO: SOCIAL INTERACTION Chapter 6: Communication Communication and Social Life Behavior of the Communicator Behavior of the Receiver Chapter 7: Cooperation, Competition, and Conflict Cooperation in the Minimal Social Situation The Choice to Cooperate or to Compete Conflict, Competition, and Their Consequences PART THREE: GROUP PROCESSES Chapter 8: Social Uniformities and Social Differentiation Social Uniformities v vi I I 2 5 7 10 10 13 16 16 24 29 29 37 41 41 48 51 54 54 58 60 67 67 72 79 83 84 84 VII viii / CONTENTS Achieving Social Uniformity Social Differentiation Chapter 9: Group Performance Are Two Heads Better Than One? Optimal Division of Labor References Subject Index Name Index 85 92 99 99 104 109 117 119

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