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The Long tail: why the future of business is selling less of more

Author: Anderson, Chris Publisher: Hyperion, 2006.Language: EnglishDescription: 238 p. ; 24 cm.ISBN: 1401302378Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.127 .A63 2006
(Browse shelf)
Available 900170147
Book Europe Campus
Main Collection
Print HF5415.127 .A63 2006
(Browse shelf)
Available 32419001159320
Total holds: 0

Includes bibliographical references and index


The Long Tail Why the Future of Business Is Selling Less of More Contents Acknowledgments Introduction 1. The Long Tail 2. The Rise and Fall of the Hit 3. A Short History of the Long Tail 4. The Three Forces of the Long Tail 5. The New Producers 6. The New Markets 7. The New Tastemakers 8. Long Tail Economics 9. The Short Head ix 1 15 27 41 52 58 85 98 125 147 viii I CONTENTS 10. The Paradise of Choice 11. Niche Culture 12. The Infinite Screen 13. Beyond Entertainment 14. Long Tail Rules Coda: Tomorrow's Tail Notes on Sources and Further Reading Index 168 177 192 201 217 225 227 231

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