INSEAD Library

Includes bibliographical references

Digitized

Brazil A Guide for Businesspeople Table of Contents List of Figures...................................................................... ix Foreword..............................................................................xi Section One: Assumptions, Values, Beliefs, and Attitudes......................................................... 1 Collectivism...................................................................... 2 Power Distance................................................................ 5 Masculinity/Femininity...................................................... 8 High Context/Low Context.............................................. 12 Hierarchy and Status...................................................... 17 Family............................................................................ 20 Use of Time: Polychronic/Monochronic.......................... 23 Dialogue-Oriented versus Data-Oriented........................29 Section Two: Communication.......................................... 33 Verbal Communication................................................... 33 Nonverbal Communication............................................. 36 Relationships................................................................. 44 viii Brazil Section Three: Business..................................................53 General Business Practices........................................... 53 Managing in a Brazilian Workplace................................ 62 Section Four: Protocol..................................................... 71 The Art of Eating........................................................... 71 Gift Giving..................................................................... 74 Styles of Dress.............................................................. 75 Section Five: Information about Brazil........................... 77 Brazilian History, in Brief................................................ 77 Map of Brazil ................................................................ 81 The Country...................................................................82 Race in Brazilian Culture............................................... 89 Bibliography....................................................................... 91