Les conflits dans les canaux de distribution
Author: Angelmar, Reinhard INSEAD Area: Marketing In: Encyclopédie du management - 1992 - Book Language: FrenchDescription: p. 285-297.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: This chapter looks at various aspects of conflict in distribution channels. Around which issues do distribution conflicts arise; how can the presence, intensity, scope and frequency of conflict be measured ? What are the causes and consequences of distribution conflicts ? And how can such conflicts be managed ?| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Digital Library | Available | BC000577 |
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This chapter looks at various aspects of conflict in distribution channels. Around which issues do distribution conflicts arise; how can the presence, intensity, scope and frequency of conflict be measured ? What are the causes and consequences of distribution conflicts ? And how can such conflicts be managed ?
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