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The Financial Times guide to strategy: how to create and deliver a winning strategy

Author: Koch, Richard Publisher: Prentice Hall, 2006. ; Financial Times, 2006.Edition: 3rd ed.Language: EnglishDescription: 334 p. : Graphs/Ill. ; 24 cm.ISBN: 0273708775Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD30.28 .K63 2006
(Browse shelf)
900098009
Available 900098009
Book Europe Campus
Main Collection
Print HD30.28 .K63 2006
(Browse shelf)
001279900
Available 001279900
Total holds: 0

Includes bibliographical references and index

Digitized

The Financial Times guide to strategy Foreword to the third edition Acknowledgements INTRODUCTION 1 The use and abuse of strategy 2 A brief history of strategy 3 Swings in strategic thinking: six phases 4 Towards a synthesis 5 Progressive approximation in developing strategy Part 1 . ....,.......,,.............................,,............................................. ........ ....... ..... ........ .... ......... ............. . .. . . BUSINESS UNIT STRATEGY A do-it-yourself guide Overview What businesses are you in? Where do you make the money? How good are your competitive positions? What skills and capabilities underpin your success? Is this a good industry to be in? What do the customers think? What about the competitors? How do you raise profits quickly? How do you build long term value? Conclusion Additional note on the theory of Business Unit Strategy Part 2 CORPORATE STRATEGY 1 The joy of Corporate Strategy 2 3 An ecological view of Corporate Strategy Five dimensions of Corporate Strategy Conclusion Part 3 4 STRATEGIC THINKERS Part 4 STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES Part 5 187 STRATEGIC SHIFTS IN THE TWENTY-FIRST CENTURY The impact o f increasing returns, networks and the net 3 13 Notes Index

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