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Sales and marketing the six sigma way

Author: Webb, Michael ; Gorman, TomPublisher: Kaplan Publishing, 2006.Language: EnglishDescription: 298 p. : Graphs.ISBN: 1419521500Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.13 .W43 2006
(Browse shelf)
001177124
Available 001177124
Total holds: 0

Includes bibliographical references and index

Digitized

Sales and Marketing the Six Sigma Way Contents Acknowledgments ix Introduction xi I . THE CRISIS IN MARKETING AND SELLING AND WHAT TO DO ABOUT IT I 2. WHAT IS SIX SIGMA, AND WHY SHOULD YOU CARE? 23 3. THE NEW SALES AND MARKETING MANAGEMENT STRATEGY 49 4. AN END-TO-END SIX SIGMA SALES PROJECT THAT INCREASED REVENUE BY 94 PERCENT 83 5. TOOLS FOR ALIGNING MARKETING AND SALES FUNCTIONS 131 6. DESIGNING A SALES PROCESS THAT WORKS 159 7. MAKING MARKETING AND SALES DECISIONS THAT GET RESULTS I95 8. MOVING TO HIGH-PERFORMANCE MARKETING AND SALES MANAGEMENT 229 Appendix 265 Resources 283 Index 287

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