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Presenting to win: the art of telling your story

Author: Weissman, Jerry Publisher: Prentice Hall, 2006. ; Pearson , 2006.Edition: Updated ed.Language: EnglishDescription: 292 p. : Ill. ; 23 cm.ISBN: 0131875108Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Reference Section - Career
Print Z13 .W45 2006
(Browse shelf)
Available 900097738
Total holds: 0

Includes index


Presenting to win I Foreword to the Paperback Edition xxiii I Preface: What's Past I s Prologue xxvi i I Introduction: The Wizard of Aaaahs xxix The Mission-Critical Presentation The Art of Telling Your Story A New Approach to Presentations The Psychological Sell Company Examples: Cisco Systems Microsoft I Chapter One: You and Your Audience 3 The Problem with Presentations The Power Presentation Persuasion: Getting from Point A to Point B Audience Advocacy Getting Aha!s Company Examples: Network Appliance Luminous Networks 1 Chapter Two: The Power of the WllFY The 15 What's In It For You? WIIFY Triggers Danger of the Wrong "You" Company Examples: Brooktree Luminaus Netwarks Netflix Chapter Three: Getting Creative: The Expansive Art of Brainstorming The Data Dump Managing the Brainstorm: The Framework Form rn Brainstorming: Doing the Data Dump Productively Focus Before Flow Company Example: Adobe Systems I 27 . > Chapter Four: Finding Your Flow =a The 16 Flow Structures Which Flow Structure to Choose? Guidelines for Selecting a Flow Structure rn The Value of Flow Structures The Four Critical Questions Company Examples: Intel Cisco Systems BioSurface Technology Tanox Cyrix Compaq Computer ON1 Systems Epimmune @ a Chapter Five: Capturing Your Audience Immediately Seven Classic Opening Gambits Compound Opening Gambits Linking to Point B Tell 'em What You're Gonna Tell 'em 90 Seconds to Launch Winning Over the Toughest Crowd Company Examples: Intuit Software DigitalThink Mercer Management Consulting Cisco Sytems Yahoo! Macromedia Argus Insurance TheraTech Microsoft Network Appliance Cyrix O 1 Systems Laurel Elementary School N Chapter Six: Communicating Visually The Proper Role of Graphics Presenter Focus Less Is More Perception Psychology Graphic Design Elements Company Example: Microsoft 109 Chapter Seven: Making the Text Talk Bullets Versus Sentences Wordwrap Crafting the Effective Bullet Slide Minimize Eye Sweeps with Parallelism Using the Build Bullet Levels Verbal Style Visual Style Text Guidelines 123 Chapter Eight: Making the Numbers Sing The Power of Numeric Graphics Bar Charts Pie Charts Typography in Numeric Graphics The Hockey Stick 143 Chapter Nine: Using Graphics to Help Your Story Flow The 35,000-Foot Overview Graphic Continuity Techniques Presenter Focus Revisited Graphics and the 35,000-Foot View 0 Company Examples: Intel Modex Therapeutics m Chapter Ten: Bringing Your Story a to Life Verbalization: The Magic Ingredient Spaced Learning Internal Linkages Internal Linkages in Action Phraseology Company Example: Central Point Software . Chapter Eleven: Customizing Your Presentation The Power of Customization The Illusion o the f First Time External Linkages Gathering Material for Customization External Linkages in Action Company Examples: Integral Capital Partners Cisco Systems 215 . a Chapter Twelve: Pitching in the Majors End with the Beginning in Mind It All Starts with Your Story Practice, Practice, Practice Every Audience, Every Time Company Example: Microsoft . . 231 Chapter Thirteen: Animating Your Graphics How versus Why and Wherefore Perception Psychology Cinematic Techniques Microsoft PowerPoint 2003 Animation Options A Preview of Future Animation Capabilities Animation and the Presenter Company Example: Microsoft@ PowerPoint Chapter Fourteen: The Virtual Presentation Anytime, Anyplace, Anyone How the Virtual Presentation Works Preparing for Your Virtual Presentation Connecting with Your Invisible Audience Creating the Winning Virtual Presentation The Future of the Virtual Presentation Company Example: Microsoft@ Office Live Meeting BW Appendix A: Tools of the Trade 273 277 283 287 dmAppendix B: Presentation Checklists Acknowledgments Index

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