American switching systems: development project choice
Author: Loch, Christoph INSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 2006.Language: EnglishDescription: 11 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Development project selection is a key link between company strategy and the development of new products. Project selection is an integral part of the overall product development process, and should be done systematically. The case presents a company where project selection is divorced from strategy and performance is ad hoc. Pedagogical Objectives: The teaching objective in this case is understanding the strategic implications of project choice. Firms often do not have criteria for project selection; the case discussion helps managers to better understand the strategic implications of their own decisions. In addition, the structure of a systematic process of project choice is outlined.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The teaching objective in this case is understanding the strategic implications of project choice. Firms often do not have criteria for project selection; the case discussion helps managers to better understand the strategic implications of their own decisions. In addition, the structure of a systematic process of project choice is outlined.
Development project selection is a key link between company strategy and the development of new products. Project selection is an integral part of the overall product development process, and should be done systematically. The case presents a company where project selection is divorced from strategy and performance is ad hoc.
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