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Make big profits on eBay: start your own million $ business

Author: Lynn, Jacquelyn ; Davis, CharlenePublisher: Entrepreneur Press, 2005.Language: EnglishDescription: 214 p. ; 24 cm.ISBN: 1932531270Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5476 .L96 2005
(Browse shelf)
900096508
Available 900096508
Total holds: 0

Includes bibliographical references and index and glossary

Digitized

Make big profits on Ebay Table o (ontentr f Acknowledgments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xv Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xvii CHAPTER 1 The Wonderful World o f eBay 1 What Can You Sell on eBay? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Not the Only Game in Town. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 eBay Still Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 CHAPTER 2 . . . . . .... .... ... .. .......... savvy hopping on eBay. 9 Know Your Seller. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Conducting a Successful Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 .... ............................ . Using Keywords ................................................. 10 Broaden Your Search ............................................. 11 Searching within Categories ....................................... 12 Search by Seller or Store .......................................... 12 Misspellings Spell B-A-R-G-A-I-N-S ................................ 13 Who's Your Shadow? ............................................. 13 Save Your Searches ............................................... 14 Before You Bid ..................................................... 15 Let the Bidding Begin ............................................... 15 Sniping ...........................................................17 Things to Watch Out For ............................................ 18 Check Feedback ................................................. 18 A Picture Is Worth ............................................... 19 Inflated Shipping Costs ........................................... 19 Bidding and Selling History ....................................... 20 When It's Over .....................................................20 If the Seller Fails to Perform ......................................... 21 Use Your Tools ..................................................... 21 Can't Find It? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Practice Makes Perfect ..............................................22 CHAPTER 3 Getting l e t Up a. an eBay Ieller What's in a Name? .................................................27 Decide How to Get Paid .............................................29 PayPal .........................................................29 BidPay ........................................................- 3 0 Personal Checks ................................................. 30 Money Orders and Cashier's Checks ................................ 31 EscrowService .................................................. 31 Credit Card Merchant Accounts .................................... 32 Create an "About Me" Page .......................................... 32 KnowYourOptions ................................................ 33 eBay Stores: The Virtual Alternative to Brick and Mortar ................. 33 .........................25 Store Levels and Prices ............................................ 34 Setting Up Your eBay Store ........................................34 Keep It Staffed .................................................. 35 Think about Your Future: Become a Power Seller ........................ 35 CHAPTER 4 starting and Managing Your Operation 37 ...............................................37 Define Your Business Write a Business Plan ............................................... 39 Choose a Legal Structure ............................................ 41 Sole Proprietorship .............................................. 41 Partnership .................................................... - 4 2 Corporation ....................................................42 Limited Liability Company (LLC) .................................. 43 Select a Location ................................................... 43 StayingHome ...................................................44 Retail ..........................................................44 CommerciallIndustrial ........................................... 44 Give this Child a Name .............................................45 Insure Your Investment ..............................................45 Operating Hours ................................................... 46 Policies and Procedures ............................................. 46 ManagingYourBusiness ............................................ 47 Know Your Competition .......................................... 47 Play by the Rules ................................................... 47 CHAPTER 5 ..................... What (an You sell and Where (an You Find I t ? 49 Deciding on a Particular Product ..................................... 50 What to Consider about Choosing a Product . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Inventory Carrying Cost .......................................... 51 Storing and Shipping ............................................. 53 Life Cycle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53 Where Do You Find Products? ....................................... 53 ............... Wholesale Sources ............................................... 55 Drop-Shipping ................................................. - 5 7 Real-World Auctions .............................................59 Become a Trading Assistant .......................................60 Set Up a Trading Post ............................................ 61 Consignment Selling .............................................62 Bargain to Get Bargains ............................................. 63 Buying Tips ....................................................... 65 CHAPTER 6 T h e Took o f Your eBay Trade eBay Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67 MyeBay ........................................................68 Turbo Lister ....................................................68 Seller's Assistant ................................................. 68 Selling Manager .................................................69 Shipping Calculator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Tools Wizard ................................................... 69 Solutions Directory ..............................................70 BuyerIBidder Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .70 PayPal ............................................................71 Third-Party Tools .................................................. 71 Auction Management Tools ....................................... 71 Free Auction Templates ...........................................72 Miscellaneous Tools .............................................. 73 Arm Yourself ...................................................... 74 CHAPTER 7 ............................ 67 Great L i r t i n q Are t h e Foundation of $elling on eBay 75 Choose Your Auction Format ........................................76 Buy It Now (BIN)................................................ 76 Reserve Price ....................................................76 Fixed Price ..................................................... 77 Dutch (or Multiple Item) Auction ..................................77 Private Auction .................................................. 78 ........... Restricted-AccessAuction ......................................... 79 Set Your Price ..................................................... 79 Starting Price Strategies...........................................80 In Addition to Starting Price .......................................82 Attention-Grabbing Auction Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .82 Irresistible Descriptions ............................................. 83 In Addition to the Item Description, Include . . . . . . . . . . . . . . . . . . . . . . . . 87 Formatting Your Listing .......................................... 88 What to Leave Out of Your Listing.................................. 88 If You Make a Mistake in Your Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90 Will You Sell Internationally?......................................... 90 Choose Your Category .............................................. 91 Timing Is Everything ...............................................93 It's Not Over When the Auction Closes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 Second Chance Offer ............................................... 94 If It Doesn't Sell. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .94 CHAPTER 8 Take Photographr that tell Gallery Photos .....................................................98 Set Up a Studio ....................................................98 Film or Digital?..................................................99 Taking Your Photos ..............................................99 Editing Your Photos ............................................. 100 Photo Don'ts .................................................. 100 Books and Other Flat Items ...................................... 101 Photo Hosting .................................................... 101 eBay's Photo Services ............................................ 101 Other Photo-Hosting Services ..................................... 102 Make the Most of Each Picture ...................................... 102 CHAPTER 9 ..............................91 store It, Tratk It, {hip It StoringYourInventory .............................................103 Tracking Your Inventory............................................105 ...............................103 Getting It Out the Door ............................................ 106 Insurance ...................................................... 107 Delivery Confirmation ..........................................108 Setting Your Shipping Fees .......................................... 108 Shipping Overseas................................................. 110 Choosing a Carrier ................................................ 110 Packing .......................................................... 112 Labeling ......................................................... 113 Supplies ......................................................... 114 CHAPTER 10 G t o m e r service t h e eBay Way Customer Service Basics ............................................117 What's Special about eBay Customer Service?.......................... 118 Dealing with Difficult Customers ..................................120 That Special Difficult Customer: The Non-Paying Bidder . . . . . . . . . . . . . 121 Protection Programs ............................................ 122 Your Policies Are Part of Your Service ................................ 123 Creating a Return and Refund Policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .123 Feedback ........................................................125 eBay's Feedback Policies ......................................... 126 The Value of Subsequent Sales....................................... 127 CHAPTER 11 ..........................115 Tell t h e World: Marketing Your eBay Burinerr Who Are You? Your "About Me" Page ................................. 129 Your Own Web Site................................................ 131 Paid Host versus Free Host ....................................... 131 Domain Registration ............................................ 132 Redirecting Visitors ............................................. 132 Clear Visibility ................................................. 133 Affiliate Links .................................................. 134 Privacy Policy ..................................................134 ................ 129 eBay's Tools to Help Market Your Auctions ............................ 134 eBay Keywords ................................................. 135 Cross-Promote Your Auctions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136 Signature Lines ................................................. 136 Shipping Inserts .................................................. 137 Newsletters and Promotional E-Mails ................................ 138 Advertising....................................................... 139 ................................................... 140 Gift Certificates Seasonal Promotions .............................................. 141 Word of Mouth ................................................... 142 Publicity and Public Relations ....................................... 142 ...................................................... Trade Shows 143 Write It Down and Take Action ...................................... 145 CHAPTER 12 Add Revenue with eBay hbridiarier Get Paid by PayPal Merchant Referral Program ........................149 Half.com Meets You Halfway ........................................ 150 ................................................151 Freelance at Elance Take a Load Off with PayLoadz ...................................... 153 The Door of Opportunity Is Open ................................... 154 CHAPTER 13 .......................149 Make Money on eBay without Ielling Anything Affiliate Registration Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156 Getting Started ................................................. 156 Hot Topics and Current Trends ...................................... 158 Making the Most of Affiliate Links with Google AdWords ............... 159 CHAPTER 14 .............. 155 Fundrairing on eBay 161 ................................................ eBay Giving Works 162 How It Works for eBay Sellers .................................... 162 Hold a Rummage Sale on eBay ...................................... 163 ................................... Keep the Giving Going ............................................. 164 Cause Marketing .................................................. 164 CHAPTER 15 Managing t h e Money: fro^ Zero t o MiIIionr How Much Money Do You Need?.................................... 168 Estimated Monthly Expenses ..................................... 169 One-Time-Only Starting Costs .................................... 171 Finding Your Start-up Funds ..................................... 172 Track Your Financial Progress ....................................... 174 Setting Up Your Records ......................................... 175 Financial Statements ............................................ 175 KnowYour Costs ............................................... 176 Control Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177 Taxes ............................................................ 178 IncomeTax .................................................... 178 Sales Tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178 Other Taxes .................................................... 179 Forecasting Revenue ...............................................179 Funding Growth .................................................. 180 Profitability Is the Measure of Business Success ........................ 181 CHAPTER 16 ................. 167 Hu~an Rerourter: staffing Your eBay Operation Out-of-the-Ordinary Workers ....................................... 184 The First Step in Hiring ............................................ 184 Write a Job Description ........................................... 185 Establish a Salary Range and Benefits Package ....................... 185 Have a Job Application Form ..................................... 185 Prepare Your Interview Questions in Advance ....................... 185 Develop Open-Ended Questions that Encourage a Candidate to Talk ... 186 Be Sparing with How Much Information You Provide Up Front ........ 186 Getting through the Interview ....................................... 186 Making the Choice ................................................ 187 ..............b Decision Made-Now What? ....................................... 187 Incentives Work ................................................... 188 Maintain Complete Personnel Files .................................. 188 Employees Are Essential............................................ 189 CHAPTER 17 eBay Potpourri: Idear and Advite You (an Ure Now Stay Informed ....................................................191 Stay Active in the eBay Community .................................. 192 Community Discussion Boards ................................... 193 eBay Groups Center ............................................. 193 eBayNewsCenter .............................................. 193 eBay Calendar and Events ........................................ 194 eBay Help Section .............................................. 194 Outside the Online World .......................................... 194 Get Professional Help When You Need It .............................. 194 Have a Disaster Plan ............................................... 195 Don't Be a Victim of a Scam ........................................ 195 Mediocre Isn't Good Enough ....................................... 196 PayAttention ..................................................... 196 Give Your eBay Business an Annual Checkup .......................... 197 Know that the Only Constant Is Change .............................. 197 ............. 191 Internet Rerourte Directory for eBay Iellerr 199 eBay Sites of Interest ............................................ 199 eBay Subsidiaries ...............................................200 Online Payment Systems .........................................200 Government Sites and Selling Internationally ....................... 200 Auction Management Tools ......................................201 Free Auction Templates .......................................... 201 Miscellaneous Tools .............................................202 Auction Sniping Programs .......................................202 Online Shipping and Postage Resources ............................202 ................. Photo Hosting ................................................. 203 Web Site Domain Registration. Hosting. Development ................ 203 Autoresponder Services for Newsletters and Announcements .......... 203 Gift Certificate Templates ........................................ 204 Trade Show Information ......................................... 204 Popular Internet Searches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204 Miscellaneous .................................................. 204

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