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Street smart franchising

Author: Matthews, Joe Publisher: Entrepreneur, 2006.Language: EnglishDescription: 234 p. ; 22 cm.ISBN: 1599180219Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5429.23 .M38 2006
(Browse shelf)
Available 900172806
Total holds: 0

Includes index


Street smart franchising Street smart franchising Part One. What You Need to Know Before You Start Looking Chapter 1. What's a Franchise? Franchise /franchiz/ Franchising as a Distribution Model A Better Definition-Franchising as a Relationship Franchising as a Strategy to Co-create a Desired Future Franchising as a Calling The Best Definition-Franchising as One Body Why People Invest in Franchises Why Do Companies Franchise? Spotting a High Road Franchisor Recruiting Top-Quality Franchise Candidates Developing Peak-Performing Franchisees Building a Strong Franchisee Community Chapter 2. Why Should I Invest in a Franchise? The Path of the 99 Percent The Path of the 1 Percent The Voice of the Inner Critic The "Right" Business The "Right Time" to Start a Business The Differences Between the 1 Percent and the 99 Percent How to Join the 1 Percent Creating a Desired Future Chapter 3. Understanding Your Behavior Style Behavior Styles How Does DISC Work? You Are an Action Hero If ... You Are a Comedian If . .. You Are a Faithful Sidekick If . .. You Are a Private Eye If . . . What Character Do You Play? How Can I Predict Others' Styles? Chapter 4. What Does Winning Look Like? Goal Setting and Benchmarks Goals Schrnoals! Why Should I Care About Goals? Making Your Desired Future S.M.A.R.T. S.M.A.R.T. Goals How Do You Eat an Elephant? The Seven Truths About Real Time How Do You Get This Information? Chapter 5. What Does It Take to Win as a Franchisee? The KASH Model of Success The Costs of Poor Performance The KASH Deficit Analysis What Is Your Starting KASH Balance? Chapter 6. The Learning Curve of a Franchisee Three Modes of Franchisor KASH Distribution The Launch Strategies for a Successful Launch The Grind Strategies to Successfully Navigate the Grind How the Franchisor Can Help You Navigate the Grind Winning Strategies for Successfully Navigating from Winning to the Zone How the Franchisor Can Help You Win? The Zone How the Franchisor Can Help You in the Zone The Goodbye How the Franchisor Can Help You with the Goodbye Chapter 7. The Evolution of the FranchiseeFranchisor Relationship The Glee Stage The Fee Stage The Me Stage The Free Stage The See Stage The We Stage From Glee to We Part Two. Investigating Franchises Chapter 8. Locating Franchise Opportunities Franchise Opportunity Web Sites Franchise Brokers Magazines Franchise Expos Newspapers Chapter 9. Following a Six-Step Franchise Investigation Process Overview of the Six-Step Franchise Investigation Process Step One: The Initial Interview Step Two: Qualification Step Three: Reviewing the UFOC and Franchise Agreements Step Four: Franchisee Validation, Data Gathering, and Analysis Step Five: Attending a Discovery Day or Visiting the Home Office Franchise Cultures Decision-Making Checklist Step Six: Making an Investment Decision Final Decision Worksheet Conclusion Index

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