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The Price advantage

Author: Marn, Michael V. ; Roegner, Eric V. ; Zawada, Craig C.Publisher: Wiley, 2006.Language: EnglishDescription: 288 p. : Graphs ; 24 cm.ISBN: 0471466697Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5416.5 .M37 2006
(Browse shelf)
Available 001176076
Total holds: 0

Includes bibliographical references


The Price Advantage Contents Preface Acknowledgments PART ONE Pricing Fundamentals CHAPTER 1 Introduction CHAPTER 2 The Three Levels of Price Management PART TWO Exploring the Levels CHAPTER 3 Transaction CHAPTER 4 Product/Market Strategy CHAPTER 5 Industry Strategy PART THREE Special Topics CHAPTER 6 New Product Pricing xi xv 3 13 23 43 74 93 vii viii CONTENTS CHAPTER 7 Solutions, Bundles, and Other Packaged Offerings PART FOUR Unique Events CHAPTER 8 Postmerger Pricing CHAPTER 9 Price Wars PART FIVE Expanding the Boundaries CHAPTER 10 Technology-Enabled Pricing CHAPTER 11 Legal Issues PART SIX Bringing It Together CHAPTER 12 Pricing Architecture CHAPTER 13 Driving Pricing Change CHAPTER 14 The Monarch Battery Case CHAPTER 15 Epilogue 112 127 143 161 177 193 207 220 237 Contents ix APPENDIX 1 Sample Pocket Price and Pocket Margin Waterfalls APPENDIX 2 Antitrust Issues APPENDIX 3 List of Acronyms About the Authors Index 239 253 278 279 280

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