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Perfect phrases for business proposals and business plans

Author: Debelak, Don Publisher: McGraw-Hill, 2006.Language: EnglishDescription: 203 p. ; 20 cm.ISBN: 0071459944Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD62.55 .D43 2006
(Browse shelf)
900096789
Available 900096789
Total holds: 0

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Perfect phrases for business proposals and business plans Preface About the Author xi xv Chapter 1. Typical format: Matching Expectations Letter Proposal Format Formal Proposal Format Chapter 2. Client Needs: Address Perceived Needs Power Paragraph Applicable Proposal Sections First Goal: State What the Client Feels Are Its Needs Second Goal: State the Immediate Purpose of Meeting Those Needs Conclusion: State the Longer-Term Benefit of Meeting Those Needs Chapter 3. Project Goals: Perfectly Match $he Client's Goals Power Paragraph Applicable Proposal Sections First Goal: State What the Client Feels Are Its Goals Second Goal: State Why That Goal Was Chosen Conclusion: State That the Goal Is Achievable Chapter 4. Expertise:Target the Client's Exact Needs Power Paragraph Applicable Proposal Sections First Goal: Explain What Type of Expertise Is Required for the Project Second Goal: State Your Company's Special Expertise That Matches the Project Needs Conclusion: Summarize Your Company's Relevant Experience Chapter 5. Targeted Message: Adjust to Client Circumstances Power Paragraph Applicable Proposal Sections First Goal: State That the Client Has Special Needs or Unique Circumstances Second Goal: Explain How the Proposal Is Unique for the Client Conclusion: State That the Proposal's Unique Features Will Produce the Best Solution for the Client Chapter 6. Deliverables: Fit the Client's Goals Power Paragraph Applicable Proposal Sections First Goal: State What the Client Has Requested as Delivera bles Second Goal: List What Additional Deliverables Will Be Provided Conclusion: Explain How the Deliverables Meet the Client's Goal Chapter 7. Cost: Deliver High Value Power Paragraph Applicable Proposal Sections First Goal: State the Cost of the Proposal Second Goal: List the Client's Expectations Regarding Goals Third Goal: Mention the Extras That Exceed Expectations Conclusion: Explain That Your Proposal Is a Perfect Fit Chapter 8.Value Added: Clear Benefits for the Client Power Paragraph Applicable Proposal Sections First Goal: Identify the Value Added Beyond the Proposal's Immediate Goals Second Goal: Explain the Benefit of the Added Value Conclusion: State How That Benefit Leads to Future Opportunities Chapter 9. Business Strategies Common Strategies Chapter 10. Typical Format: Matching Expectations Business Plan Format Section Format apter 11. Customers: Great Ones Make at is a Power Paragraph? pplicable Plan Sections 87 87 92 95 95 96 97 First Goal: Define the Customer Group Second Goal: Show Importance and Spending Patterns Third Goal: Add Emphasis Appropriate for the Business Strategy Conclusion: Restate That a Large Customer Group Needs the Product or Service Chapter 12. Market Drivers: The Building Blocks of Success Power Paragraph Applicable Plan Sections First Goal: Identify the Market Drivers Second Goal: Show Impact on Customers Third Goal: Add Emphasis Appropriate for the Business Strategy Conclusion: Restate That the Company Can Capitalize on the Opportunity Chapter 13. Market Size: Offer Plenty of Room for Growth Power Paragraph Applicable Plan Sections First Goal: Describe the Market and Indicate Its Size Second Goal: Explain Why the Market Is Growing Third Goal: Add Emphasis Appropriate for the Business Strategy Conclusion: The Company Is Relevant to Why the Market Is Growing Chapter 14. Market Niche: A Space That Produces Profits Power Paragraph Applicable Plan Sections First Goal: Describe the Market Niche Second Goal: Explain Why Your Product or Service Is a Good Fit for That Niche Third Goal: Add Emphasis Appropriate for the Business Strategy Conclusion: The Company Has Chosen a Market in Which It Can Compete Successfully Chapter 15. Competitive Advantage: How You Stand Out Power Paragraph Applicable Plan Sections First Goal: Describe the Advantage Second Goal: Explain Why the Advantage Is Important Third Goal: Add Emphasis Appropriate for the Business Strategy Conclusion: The Company's Key Advantage Will Give It a Significant Market Share Chapter 16. Margins: Predicting Business Strength Power Paragraph Applicable Plan Sections First Goal: State What Your Margins Are and How They Compare with Typical Margins Second Goal: Explain the Business Factors That Allow You to Have Strong Margins Third Goal: Add Emphasis Appropriate for the Business Strategy Conclusion: Emphasize That Your Margins Will Continue to Be Strong Chapter 17. Start-up Costs: Justified by the Market Opportunity Power Paragraph Applicable Plan Sections First Goal: State the Amount of Money Needed and How It Will Be Used Second Goal: Explain the Impact of the Investment Third Goal: If More Money Will Be Needed Later, Explain When and How Much Conclusion: The Money Will Provide You a Significant Position in the Market Chapter 18. Founder Financing: Show Commitment to the Business Elements of the Power Paragraph Applicable Plan Sections First Goal: State the Amount of Money Needed and How Much Is Needed from Outside Investors or a Bank Loan Second Goal: State the Company's Current Funding, Which Explains How It Has Been Financed to Date Conclusion: State the Company's Investments and Outstanding Loans After This Round of Financing

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