Normal view MARC view

Words that sell

Author: Bayan, Richard Publisher: McGraw-Hill, 2006.Language: EnglishDescription: 134 p. ; 22 cm.ISBN: 0071467858Type of document: BookBibliography/Index: Includes index
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5438 .B39 2006
(Browse shelf)
Available 900096813
Total holds: 0

Includes index


Words that sell Words that sell Preface/Acknowledgments lntroduction to the Second Edition How to Use This Book ix xi xv xvii xxi A Crash Course in Copywriting Categories of Copy Part 1 Grabbers Teasers FreeJPrize SaleJDiscount Trial Offerrno Obligation Heads and Slogans Salutations and Invitations Opening with a Question Opening with a Statement Opening with a Challenge Snappy Transitions All-Purpose Grabbers Part 2 Descriptions and Benefits Appealing Authentic BelongingtMembership Big/Many ChoiceIControl Comfortable Competitive Complete/Thorough Convenient DistinguishedIStatus DurableISolid Easy Exciting/Stimulating Experienced/Expert Fabulous Fast Fresh/Wholesome FunICheerful Gift Good-Looking Healthful Honest Improved Indispensable Informative Luxurious Made Money-Making Money-Saving NewIAdvanced PlainINatural PleasureISatisfaction Popular Powerful Reliable ResultslPerformance Romantic SecurityIPeace of Mind Self-Improvement Sensory Qualities ServiceIHelp Sexy SmallILess SophisticatedISmart Stylish Suitable Superior Timely TraditionallClassic Unusual UsefuVPractical Valuable Part 3 Clinchers Persuading Your Audience Minimizing Risk The Moment of Decision The Call to Action The P.S. The Lift Note Guarantees Order Information Following Through Part 4 Special Strategies Enhancing Your Company's Image Justifying a High Price Knocking the Competition Using Demographics to Impress Flattering the Reader Selling Yourself: Personal Traits Selling Yourself: Achievements Selling Your Ideas Appendix "Puffspeak"-And Wordy Expressions Commonly Misspelled Words Commonly Confused Words Further Reading Its Alternative Key Word Index

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?