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Words that sell

Author: Bayan, Richard Publisher: McGraw-Hill, 2006.Language: EnglishDescription: 134 p. ; 22 cm.ISBN: 0071467858Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5438 .B39 2006
(Browse shelf)
900096813
Available 900096813
Total holds: 0

Includes index

Digitized

Words that sell Words that sell Preface/Acknowledgments lntroduction to the Second Edition How to Use This Book ix xi xv xvii xxi A Crash Course in Copywriting Categories of Copy Part 1 Grabbers Teasers FreeJPrize SaleJDiscount Trial Offerrno Obligation Heads and Slogans Salutations and Invitations Opening with a Question Opening with a Statement Opening with a Challenge Snappy Transitions All-Purpose Grabbers Part 2 Descriptions and Benefits Appealing Authentic BelongingtMembership Big/Many ChoiceIControl Comfortable Competitive Complete/Thorough Convenient DistinguishedIStatus DurableISolid Easy Exciting/Stimulating Experienced/Expert Fabulous Fast Fresh/Wholesome FunICheerful Gift Good-Looking Healthful Honest Improved Indispensable Informative Luxurious Made Money-Making Money-Saving NewIAdvanced PlainINatural PleasureISatisfaction Popular Powerful Reliable ResultslPerformance Romantic SecurityIPeace of Mind Self-Improvement Sensory Qualities ServiceIHelp Sexy SmallILess SophisticatedISmart Stylish Suitable Superior Timely TraditionallClassic Unusual UsefuVPractical Valuable Part 3 Clinchers Persuading Your Audience Minimizing Risk The Moment of Decision The Call to Action The P.S. The Lift Note Guarantees Order Information Following Through Part 4 Special Strategies Enhancing Your Company's Image Justifying a High Price Knocking the Competition Using Demographics to Impress Flattering the Reader Selling Yourself: Personal Traits Selling Yourself: Achievements Selling Your Ideas Appendix "Puffspeak"-And Wordy Expressions Commonly Misspelled Words Commonly Confused Words Further Reading Its Alternative Key Word Index

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