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Be your own brand: a breakthrough formula for standing out from the crowd

Author: McNAlly, David Publisher: McGraw-Hill, 2003.Language: EnglishDescription: 148 p. ; 21 cm.ISBN: 1576752720Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.3 .M36 2003
(Browse shelf)
900096854
Checked out 15/07/2022 900096854
Total holds: 0

Includes index

Digitized

Be your own brand ACKNOWLEDGMENTS FOREWORD Personal Branding Becoming More of Who You Are Personal Brand Characteristics Distinctive, Relevant, and Consistent Personal Brand Dimensions Roles, Standards, and Style Personal Brand Authenticity Purpose, Vision, and Values Personal Brand Framework D e j n ing Your Unique Brand Personal Brand Promise Making a Commitment to Your Brand Personal Brand Strategies Measuring and Strengthening Your Brand Sign Up or Sign Out Aligning with Your Employeri Brand The Courage to Live Your Brand A P P E N D I X I : B R A N D VALUES PROFILE A P P E N D I X 11: PERSONAL B R A N D MANIFESTOS A P P E N D I X 111: READING LIST INDEX

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