Normal view MARC view

Be your own brand: a breakthrough formula for standing out from the crowd

Author: McNAlly, David Publisher: McGraw-Hill, 2003.Language: EnglishDescription: 148 p. ; 21 cm.ISBN: 1576752720Type of document: BookBibliography/Index: Includes index
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.3 .M36 2003
(Browse shelf)
Available 900096854
Total holds: 0

Includes index


Be your own brand ACKNOWLEDGMENTS FOREWORD Personal Branding Becoming More of Who You Are Personal Brand Characteristics Distinctive, Relevant, and Consistent Personal Brand Dimensions Roles, Standards, and Style Personal Brand Authenticity Purpose, Vision, and Values Personal Brand Framework D e j n ing Your Unique Brand Personal Brand Promise Making a Commitment to Your Brand Personal Brand Strategies Measuring and Strengthening Your Brand Sign Up or Sign Out Aligning with Your Employeri Brand The Courage to Live Your Brand A P P E N D I X I : B R A N D VALUES PROFILE A P P E N D I X 11: PERSONAL B R A N D MANIFESTOS A P P E N D I X 111: READING LIST INDEX

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?